RTT USA Teams Up with Art Center to Launch Material Intersections Podcast

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RTT USA and Art Center have teamed up to present a podcast that explores advanced thinking on materials and design in an inspiring format combining thoughtful narrative and rich visuals.

Jali

It will connect with designers through their filter of trends, materials and concepts and will help bridge the gap between the tactile and technical worlds.

RTT USA, Inc. (RTT), a leader in realtime 3D visualization software and services for product design and marketing, has teamed up with Art Center College of Design's Color, Materials and Trends Exploration Laboratory (CMTEL) to present a podcast that explores advanced thinking on materials and design.

Material Intersections will connect the tactile and technical worlds in an inspiring format that combines thoughtful narrative and rich visuals. The podcasts will explore a different material trend each month. The first podcast will examine how materials interact with light and human touch. In the future, the podcasts will feature interviews with designers who will provide insight on various materials they use during the design application process.

The podcasts can be accessed on Art Center's CMTEL Web site at
http://www.accd-cmtel.com/vcmtel.html.

Michele Hess, director of RTT's Material & Color Connection, and Marshall Hamachi, CMTEL's associate director, will lead the five-minute discussions.

"These podcasts will expose the material design world to RTT and its 3D visualization technology through a narrative process rather than a technical process," said Hess. "It will connect with designers through their filter of trends, materials and concepts and will help bridge the gap between the tactile and technical worlds."

CMTEL opened in July 2006 to provide students with the resources needed to become better problem solvers, innovators, storytellers, decision makers and ultimately leaders. CMTEL's vision is to offer physical and virtual learning environments including a samples library and rich media database, showcasing the latest color and materials technologies, as well as emerging global trends. The partnership with RTT helps CMTEL realize its vision by providing students with digital tools and resources.

"RTT DeltaGen enables our students to visualize the use of color and materials earlier in the design process," said Hamachi. "Our co-production of this material trends podcast series will showcase RTT DeltaGen's capabilities and bring visual inspiration to the art and design community in a narrative format."

Upcoming podcast topics include:

Interactive
Everyday materials
Smart Materials
Artisanship
Sustainability
Slow Tech

About RTT
RTT USA, Inc. is a leading provider of realtime 3D visualization software and services for product design and marketing. RTT's software allows clients to visualize products with incredible precision and accuracy using only engineering data. RTT helps designers experience concepts interactively and allows marketing and sales teams to create materials for Web, print and TV before the actual product is available. RTT provides a link between design, engineering, marketing and sales for optimum collaboration and efficiency from product development to purchase. The company's clients include Adidas, Audi, Chrysler, Ford, General Motors, Lexus, Toyota and Volkswagen.

RTT USA has offices in Pasadena, Calif. and Royal Oak, Mich. Its parent company, Realtime Technology AG, was founded in 1999 and is headquartered in Munich, Germany. It has offices in Stuttgart, Hamburg, Paris, Brussels, Milan, Melbourne, Seoul and Tokyo. The company employs more than 330 people worldwide.

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