Ruff Wear Sets a New Standard for Cold Weather High Performance Dog Gear Just in Time for the Holiday Season

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Ruff Wear Dog Gear unveiled new winter boots and a soft shell jacket for four legged companions just in time for the holiday season. It's time to embrace the outdoors and cooler weather with your dog this winter!

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Ruff Wear's first ever 2011 Dog Calendar is a must when you're looking for a wallet-friendly gift for dog lovers. The photos in the calendar were taken by Ruff Wear's faithful fans and the calendar is just $10.

Ruff Wear, the leading producer of high performance dog gear, unveils new products for winter including a new Polar Trex™ Dog Boot and a re-design of the popular Cloud Chaser™ Soft Shell Dog Jacket. Both products are available now through specialty pet and outdoor retailers as well as through http://www.ruffwear.com .

While people may be cutting back on discretionary spending, they’re not cutting back on their pets this year. The American Pets Product Association (APPA) estimates that in 2010, Americans will spend an approximate $47.4 billion on their pets – compared to $45.5 spent in 2009.

With cold weather activities on the calendar, Ruff Wear’s new winter –specific gear means your canine companion can join in the outdoor fun, no matter the weather. Dog’s paws should be protected from snow and ice before heading out on that annual New Year’s Day snowshoe trip. Consider these gift ideas:

  •     New Polar Trex Dog Boots: any dog would be lucky to get a set of warm, winter dog boots designed to perform in ice and snow! New for the Fall/Winter 2010 season.
  •     New Cloud Chaser Soft Shell Dog Jacket: Designed for ultimate full-coverage weather protection, the soft shell fabric was updated to take advantage of the latest advancements in windproof, waterproof and breathable membrane fleece fabric construction.

Give a gift that gives back this year!

Ruff Wear’s first ever 2011 Dog Calendar is a must when you’re looking for a wallet-friendly gift for dog lovers. The photos in the calendar were taken by Ruff Wear’s faithful fans and the calendar is just $10. In addition, a portion of the proceeds will support The Conservation Alliance! We hope this calendar inspires everyone on your holiday list to find a new adventure to share with their dog each month.

The holidays have gone to the dogs! More gift ideas from Ruff Wear:

According to the 2009/2010 America Pet Products Association’s (APPA) National Pet Owners Survey, 45.6 million U.S. households have a dog. There are an increasing number of families shopping for gifts for their dogs, and Ruff Wear offers a selection of eco-sensitive dog toys, as well as outdoor-activity inspired dog collars and leashes, that make great stocking stuffers and are all under $25:

  •     The SquareBall™ rubber dog toy features interactive commands for training and play.
  •     The Sqwash™ is a pliable rubber toy that is soft on dogs’ teeth and gums.

Like all Ruff Wear rubber toys, they are made from natural (versus petroleum based) rubber, a renewable and sustainable resource. Most importantly, eco-sensitive interactive toys keep dogs and their families active, especially after holiday meals!

The Hoopie Collar™ and Flat Out™ Leash together make a great gift idea. The Flat Out Leash has a unique side release buckle giving you the option to quickly and easily clip the leash around a tree while you run in for a latte or hot chocolate.    

Gift Ideas from Ruff Wear – pricing details:

Ruff Wear’s new 2010 fall/winter products:

  •     Polar Trex Boots – MSRP: $89.95
  •     Cloud Chaser Jacket –MSRP: $74.95

Ruff Wear’s new 2011 Dog Calendar: $10

Ruff Wear Eco-Sensitive, Interactive Dog Toys:

  •     SquareBall Rubber Dog Toy – MSRP: $17.95
  •     Sqwash Rubber Dog Toy –MSRP: $11.95

Ruff Wear’s Hoopie Collar and Flat Out Leash:

  •     Hoopie Collar – MSRP: $11.95
  •     Flat Out Leash –MSRP: $19.95

About Ruff Wear

Ruff Wear's mission is to build performance product to enhance and inspire outdoor adventures for dogs and their human companions. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend - stay fit, healthy, and happy - on a trail run, a day hike, or multi-day backcountry adventure. Our Performance Dog Gear™ combines technology, quality, fit, function, and safety to meet the needs of active and adventurous canines and their humans.

Ruff Wear is committed to preserving open lands and waterways, providing important habitat for wildlife and recreational opportunities for humans and canines. Ruff Wear partners with The Conservation Alliance to protect these special places so important to us. Additionally, Ruff Wear works with regional grass roots organizations, giving back to the community, and creating opportunities to strengthen the bond between humans and their dogs.

Ruff Wear was named to Outside magazine’s (http://www.outsideonline.com/) third annual “Best Places to Work” list in April 2010.

In addition, Ruff Wear was recognized as a “100 Best Green Companies to Work For in Oregon” by Oregon Business Magazine in June 2009.

Based in Bend, Oregon, Ruff Wear sells their products through specialty pet and outdoor retailers as well as http://www.ruffwear.com. Find Ruff Wear on Facebook, http://www.facebook.com/ruffwear and on their Dog Blog, http://dogblog.ruffwear.net, and on Twitter, http://twitter.com/ruffwearinc.

Media Contact:
Christy Caplan, Sundrop Media for Ruff Wear
503/412-8850
christyc(at)sundropmedia(dot)com

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Christine Caplan
Sundrop Media for Ruff Wear
503-412-8850
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