The RBS 6 Nations championship is a great sporting occasion and we're proud to be sponsoring it for the second year running. This past year has enabled SAS to develop a successful partnership with the 6 Nations, enabling us to highlight at a global level SAS' expertise in creating competitive intelligence.
(PRWEB) January 24, 2007
United Kingdom (PRWeb) January 24, 2007 -- This year, SAS will be promoting the RBS 6 Nations Championship via a hosted SAS blog, written by rugby hero Martin Bayfield. Martin was part of the legendary England rugby team that won the 1992 Five Nations Grand Slam and is holder of 31 England and 3 Lions caps. The blog, which begins on 1st February, will closely follow the championship, giving Martin's own unique take on the progress of the matches, team selection, performance and his bet on which team will be taking home the trophy. To keep up with his views and tournament highlights, please visit: http://www.sas.com/rugby
Martin states, "The RBS 6 Nations Championship is a great tournament and I look forward to it immensely. For two months, it captures the hearts of all the competing nations, and I'm really excited to contribute to it.
My blog gives me the chance to share my views on the highs and lows of all the 2007 action. As a commentator, I react immediately to the facts SAS provides, whilst for my blog I will have time to analyse the SAS information more fully. It will be interesting to see what impact this has on my opinion post match!"
As the official data and competitive intelligence partner, SAS will continue to provide the BBC with comprehensive on-screen data analysis of the matches. SAS will also provide a live data feed of match intelligence to BBC Interactive, so fans at home can access real time competitive intelligence by simply pressing the red button.
On the day, SAS generated pre and post match data and analysis will be distributed to participating unions and team coaches, as well as to over 300 journalists from the local, national and international press. Visit: http://www.sas.com/rugby
Alastair Sim, Director of Strategy and Marketing for SAS, UK & Ireland commented: "The RBS 6 Nations championship is a great sporting occasion and we're proud to be sponsoring it for the second year running. This past year has enabled SAS to develop a successful partnership with the 6 Nations, enabling us to highlight at a global level SAS' expertise in creating competitive intelligence."
Dave Kavanagh, Commercial Manager of 6 Nations, added: "Over the 2006 tournament, SAS proved it could deliver valuable data and competitive intelligence in a very challenging environment and that it understands the complex requirements of the greatest annual rugby tournament in the world. The data and analysis generated by SAS will also be a vital indication of team form in the run up to the 2007 Rugby World Cup. We are extremely happy with our partnership with SAS and hope that it continues to prosper. "
About Martin Bayfield
Martin Bayfield, former England international and British and Irish Lion, made his debut for England in 1991 and played for the first team until 1998 when a serious neck injury forced him to retire from the game. He has won the Rugby Football Player of the Year title and gained 31 international caps, playing in the 1992 and 1995 Grand Slam sides. He was part of the 1995 World Cup Squad to play against South Africa and also played in all three tests on the British Lions' tour to New Zealand. Martin has also represented the Barbarians, Midlands and British Police sides and previous clubs include the Metropolitan Police RUFC and Bedford RUFC. Martin now commentates for Radio 5 Live, presented the World's Strongest Man, is the anchor for Channel 5's NFL coverage, and acts in the Harry Potter films.
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For further information, please contact the team at the SAS press office on:
Tel: +44 (0) 1628 490490
Email: saspressoffice -at- suk.sas.com
For more information on SAS, please visit http://www.sas.com/uk
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