Run Flat Tyre Technology from Bridgestone a Step in the Right Direction say

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UK tyres retailer welcomes the latest run flat tyre technology from Bridgestone.

All in all it is positive news and a step forward from Bridgestone

Leading UK tyres retailer believes that the recent developments in the field of run-flat tyres announced by Bridgestone, mark a step in the right direction for motorists. Bridgestone recently announced the development of new technology marking the third generation of their run-flat tyres.

Run-flat tyres are designed to run even when they are flat. A reinforced sidewall inside the tyre stops a puncture or other damage from allowing the tyre to go totally flat, and allowing the driver to get to the nearest garage without having to change the tyre for a spare.

The Bridgestone tyre company, pioneers of run flat technology since 1986 and known for tyre brands such as the Potenza, have proclaimed the new technology makes their run-flat tyres more comfortable to ride on, while still being safe and environmentally friendly as before, and aims to market them to vehicle manufacturers for fitting on new cars this year. A spokesman for Bridgestone has said that while there is a variety of different ways to remove the need for a spare tyre, they believe that run flat technology is the best answer.

Environmental awareness is a growing issue that affects all industries, and car manufacturers are already responding by producing lighter and smaller vehicles, that produce less waste and are less harmful to the environment. Bridgestone believe that if run-flat tyres become more popular, they will replace spare tyres, cutting down the number of tyres produced for each vehicle by 20%. This would cut unnecessary tyre production by around 59 million a year. Plus, between raw material procurement and the disposal procedure, Bridgestone believe spare tyres are responsible for 2 million tons of CO2 every year.

However, their ability to cut down on costs and rubber production has been called into question. Mike Welsh, MD of, stated "Run flat tyres take a lot more rubber to produce, not to mention the additional research and development the manufacturers have invested in to produce the tyre in the first place - this all results in added cost. "

"Seeing run flat tyres produced in more quantity to fit more makes and models will bring their price point more into line with 'standard' tyres, although they will always carry a high price because of their value added attributes, particularly that safety dimension."

However, is a supporter of run flat technologies, and sells a variety of brands at a discount on "All in all it is positive news and a step forward from Bridgestone" said Mike Welch.

Notes to Editors

1. Managing Director Mike Welch left school aged 16 to become a tyre fitter in Liverpool. He went on to launch his first tyre business while still in his teens before being head hunted by Kwik-Fit as New Business and e-Commerce Development Manager.

2. Mike Welch left Kwik-Fit in 2001 to launch which now has more than 300,000 clients and sales of more than £10m.

3. also has trading sites in Europe including Pneus En Ligne in France, Pneumatici-Tutte in Italy, and Auto Banden Shop in the Netherlands and these are said to contribute about 10% of overall sales.


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Richard Rankin
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