The Running of the Bulls™ Invites Google Glass to the Party

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#ROTBthroughGlass contest offers free trips for two Google Glass Explorers

Artists depiction of what it might look like to see the Running of the Bulls through Google Glass

Running of the Bulls Through Glass Contest on

We love Pamplona. We love Google Glass... Let's put them together and see what happens." - Founder, Mark Hellmann Regouby

Ok Glass: Go to

Now that Google has selected its chosen few, one company hopes to share the spectacle of the Running of the Bulls through the eyes of a Google Glass Explorer., will send two Explorers on a luxury trip to Pamplona to experience the extravagant San Fermin Festival and the famous Running of the Bulls.

“We launched our business in 2006 with the help of Google AdWords. Since then we’ve used YouTube to inspire people to join us, Google Docs to keep track of everything, and Google Apps as our back office. We’re excited to learn how we can use Google Glass to enhance our customers’ experience,” says founder, Mark Hellmann Regouby. He founded the company after frustrating travel experiences in 2004 led him to offer better options for English-speakers coming to the fiesta for the first time.

The giveaway is open to Glass Explorers only, and the winners are not required to run with the bulls. Instead, will provide a prime balcony spot for viewing the run, along with airfare, 4-star accommodations, dinners, tours and more. Naturally, the company hopes the winners will choose to run and share the video with the rest of us. To enter the contest Glass Explorers must post publicly to Twitter or Google+ with the hashtag #ROTBthroughGlass, a photo of themselves wearing Google Glass, and a short statement about why they’re best qualified for the job. Full details and official rules are available at:

“We’re giving people a whole new way to see one of the most unique spectacles in the
world,” Hellmann Regouby says. “It’s not complicated. We love Pamplona. We love Google Glass. So we thought ‘Let’s put them together and see what happens.’” The company plans to stream the daily results during the Running of the Bulls, starting with the Opening Ceremonies on July 6th, the daily bull run July 7th through 14th, and the Closing Ceremonies at Midnight on July 14th.

“As a Pamplona Native, I love introducing people to my city. Google Glass will help us offer a whole new perspective on the San Fermin Festival and the Running of the Bulls,” said Maitane Onrubia, who is Country Director - Spain, and Director of Concierge Services for Authentic Voyages. The company is launching new destinations this year, on which launches July 1st, featuring trips to Machu Picchu in Peru, Land Cruiser trips through Western China, and Aussie Outback Safaris.

Ok Glass: Run! Run! Run!


About the Company

All three sites in the Running of the Bulls Travel Network™ by Authentic Voyages, including and donate profits to development projects in Peru. Through a unique partnership with US-based, they even employ customer service personnel at a vocational training center in Lima - also supported by funds generated by the fiesta. is the premier provider of travel services at the Running of the Bulls in Pamplona, Spain. Offering 4- and 5-star Pamplona hotels, balcony spots to view the bull run, private airport transfers and travel concierge services, the site is a full-service solution to planning your trip to The Running of the Bulls. gets you closer to the land and the people than you ever thought possible. Offering luxury Aussie Outback Safaris, Peruvian Amazon and Machu Picchu tours, Guided Private Driving Journeys in Western China, and VIP experiences at the Running of the Bulls, Authentic Voyages creates unique experiences all over the world.

All trademarks are property of their respective owners.

Name: Mark Hellmann Regouby    
Phone: +1-918-809-6275
Email Address: mark(at)authenticvoyages(dot)com

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