RxSamplesNow.com draws on the new synergy of convergence and collaboration rather than the old concept of command and control. RxSamplesNow.com allows manufacturers to share common overhead while pursuing their own path, an outcome impossible under the traditional sampling model.
Howell, NJ, (PRWEB) April 15, 2009
RxSamplesNow.com is a New, Web-Based Pharmaceutical Sampling and Information Resource Open to all Prescribing U.S. Healthcare Professionals. The Site Brings Prescribers and Pharmaceutical Manufacturers Together in an Online Community at http://www.rxsamplesnow.com. Registered Prescribers Can Order Samples Online-Anytime, From Participating Manufacturers. Support Information for Each Offered Drug Will Be Available in a Variety of Formats.
RxSamplesNow.com is intentionally structured for ease of use and time efficiency. Services revolve around the two tasks of samples requesting and support information. Sample requests are shipped with expedited delivery to registered prescribers following a PDMA compliant protocol.
The support library for each drug includes comprehensive drug information in multiple formats. All services are free to prescribers. Prescribers are invited to register at http://www.rxsamplesnow.com.
Marketing and awareness campaigns are customized around each of a manufacturer's offered drugs. RxSamplesNow.com employs a varied media and messaging toolkit. Efforts are directed toward gaining new prescribers and maintaining the momentum of existing prescribers.
Structural changes and pressures within the current healthcare environment have impacted prescribers and manufacturers. Their needs are no longer well satisfied by the traditional sampling model. The common goal remains patient care. Pharmaceuticals are a strategic component of effective care so sampling remains important.
"Research conducted over the last two years showed that prescribers required a new method of managing sampling tasks. We began by looking at the available data and asking questions," said Paul Blocchi, Director of Business Development. "What simple solution would help prescribers in a practice environment where time is frequently over committed? How could prescribers complete sampling tasks and obtain support information anytime, whatever their schedule? What if this new resource would aggregate offerings from many manufacturers in one always-accessible portal? Then prescribers could enjoy the convenience and control of a one-stop shop for all their sampling tasks."
Pharmaceutical representatives find it increasingly difficult to meet with prescribers. Meeting times are often better measured in seconds rather than minutes. Tier 2 and tier 3 drugs infrequently receive full presentation -- time is too scarce.
Blocchi continued "Every time the representative does not see the prescriber, the traditional model's effectiveness is compromised and costs rise. Manufacturers need a new model structured for greater focus and results in this changed environment. RxSamplesNow.com solves the time and on-demand access issues for prescriber's while providing a cost-effective, consistent, drug specific marketing campaign for drug manufacturers.
Blocchi added that, "RxSamplesNow.com draws on the new synergy of convergence and collaboration rather than the old concept of command and control. RxSamplesNow.com allows manufacturers to share common overhead while pursuing their own path, an outcome impossible under the traditional sampling model."
Manufacturers will use RxSamplesNow.com to turn less time, tighter resources and more competition to their advantage. Their drug offerings will reside within an online business arena unique in the pharmaceutical industry. Manufacturer's drug offerings become always accessible, on-demand from a single source.
Further, manufacturers implement a dynamic, more cost-efficient method of reaching prescribers. They have the opportunity to grow business without adding staff. They extend their reach by creating opportunities for drugs that the prescriber cannot presently sample when their area is not served by a representative. Adding RxSamplesNow.com helps the manufacturer reposition for continued success in a changed selling, economic and regulatory environment.
RxSamplesNow.com is a powerful, active resource that's right for the times. The company is actively seeking manufacturer partners.
Manufacturer's can learn more at http://info.rxsamplesnow.com
Prescriber's can learn more at http://brochures.rxsamplesnow.com
For additional information, please contact.
Director of Business Development