Ryland Homes Selects Marcel Media as Search Agency of Record

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One of America's largest homebuilders, Ryland Homes, has chosen Marcel Media as its new search marketing agency of record.

We're very much looking forward to working with Ryland

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One of America's largest homebuilders, Ryland Homes, has chosen Marcel Media as its new search marketing agency of record.

Eric Elder, Ryland's Senior Vice President of Marketing, said, "Over seventy-five percent of all buyers use the Internet to search for a home. Marcel Media has a proven track record of helping its clients increase website visibility, traffic, and customer acquisition. We were extremely impressed with Marcel Media's innovative search engine marketing solutions."

Marcel Media's scope of work will include search engine marketing for a corporate branding campaign as well as local marketing campaigns in several top geographic regions. Marcel Media has managed the search marketing efforts for the local Chicago area Ryland Homes office since 2004.

"We're very much looking forward to working with Ryland," said Kelly Cutler, CEO of Marcel Media. Formed in 2003, Marcel Media has grown from a two-person agency to a small world-class strategic interactive advisory firm serving forward-thinking real estate, financial services, and healthcare clients. In addition to Ryland Homes, Marcel Media counts industry leaders Hub International, Rush University Medical Center, and Evanston Northwestern Healthcare among its clients.

About Marcel Media
Marcel Media is a strategic interactive advisory firm that specializes in search engine marketing, web development and custom web integration, social networking, and online marketing. Since 2003, Marcel Media has worked with clients such as Hub International and Rush University Medical Center to achieve their online marketing goals. Marcel Media produced the 2005 Chicago Search Report, a groundbreaking analysis of business owner search engine usage. Learn more: http://www.marcelmedia.com or call 312.255.8044.

About The Ryland Group
With headquarters in Southern California, Ryland is one of the nation's largest homebuilders and a leading mortgage-finance company. The company currently operates in 28 markets across the country and has built more than 265,000 homes and financed more than 225,000 mortgages since its founding in 1967. Ryland is a Fortune 500 company listed on the New York Stock Exchange under the symbol "RYL."

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Melissa Reinert
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