Scandinavian Furniture Company to Fuel Growth with Blue Ridge Demand Forecasting and Analytics Solutions

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Leading Scandinavian children’s products distributor will implement Blue Ridge demand forecasting, replenishment and analytics solutions to optimize logistics and increase profit.

Stokke to Implement Blue Ridge Demand Forecasting, Inventory Replenishment, and Analytics solutions to increase supply chain efficiency and boost profits
The Blue Ridge demand forecasting and analytics technology will allow us to match supply and demand at optimal levels, increasing profitability as well as customer satisfaction.
-Nils Laugesen, Supply Chain Director Stokke

SaaS demand forecasting, planning, replenishment and analytics leader Blue Ridge announced today that Stokke has selected the company’s cloud-based supply chain planning technology. Norway’s premier distributor in children’s products teamed with Blue Ridge in order to optimize logistical and operational efficiency, while improving the company’s bottom line.

Facing unprecedented product demand, Stokke needed a solution to support growth by increasing efficiency and profitability in the supply chain. “Maintaining excellent customer service levels and profitability can be more difficult during periods of intense growth,” stated Nils Laugesen, Supply Chain Director at Stokke. “The Blue Ridge demand forecasting and analytics technology will allow us to match supply and demand at optimal levels, increasing profitability as well as customer satisfaction.”

Stokke was also motivated to leverage the Blue Ridge solutions in order to ease complexities in the supply chain. The company saw value in functionality that could account for seasonal demand that may exceed the manufacturer’s production capacity and other supply constraints unique to Stokke’s supply chain. “Blue Ridge’s unique approach to supply chain solutions allows us to have precise demand forecasting, plan for irregular demand, take supplier constraints into account, as well as guarantee logistical and service level optimization,” noted Laugesen.

The implementation and support will be led by Blue Ridge Nordic partner Inventory Investment AS. “The technical implementation and operation of the solution should prove especially simple because it is cloud-based,” mentioned Laugesen. He went on to say, “The ease of implementation was not the only reason for choosing Blue Ridge. To us, the solution is ‘all-in-one’, user friendly, and intuitive, and the guidance they provide through their Lifeline services will ensure constant improvement.”

Blue Ridge is enthusiastic about the partnership and believes the team at Stokke is primed to drive positive results across the entire business. “It is an honor to welcome Stokke into our global family of companies,” announced White, “We are excited about the challenges of taking on another complex supply chain to showcase our solution's tier-one capabilities. The Stokke team’s talent and passion to improve their bottom line and use inventory optimization as a competitive advantage will serve them well.”

About Stokke
Our vision “In the best interest of the child”, is the cornerstone of our product innovation, development, and production. Each Stokke product is developed to stimulate the child's ongoing development through their ability to allow the bond between parent and child to grow through strong visual contact and interaction. We believe in creating unique, functional and long‐lasting products, attractively designed with a wide variety of accessories to provide, support, and promote wellbeing for both parent and child.

About Blue Ridge
Blue Ridge leads the way in enterprise-class Software-as-a-Service supply chain solutions. Blue Ridge solutions and services turn inventory investments into cash flow and revenue generation opportunities. The company’s robust cloud-based solutions deliver a tightly-integrated, yet flexible architecture for demand analytics, forecasting, planning, replenishment, SKU rationalization and other demand-driven optimization solutions to provide a sound foundation on which companies can solidify and enhance their supply chain initiatives. To find out why global supply chain leaders such as CVS, Home Hardware, Burris Logistics, CRP Industries, Europris, K. Ekrheim, Martin Brothers and Procurator trust Blue Ridge’s unmatched solutions and expertise as their inventory alignment partner, visit http://www.blueridgeinventory.com.

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Greg White
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