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All Press Releases for December 16, 2008 Subscribe to this News Feed    
 

Walmart and PetSmart Go Green this Winter with Safe Paw Ice Melter from Gaia Enterprises Inc.

-- The No. 1 Environmentally Safe and Pet Friendly Safe Paw is Salt-free; Packaged by People with Disabilities --

NEW YORK (Business Wire EON/PRWEB ) December 16, 2008 -- Leading retailers Walmart and PetSmart are going green this winter by carrying newly formulated Safe Paw, the No. 1 selling no-salt snow and ice melter that is safe for the environment and pet friendly. What's more, the popular Safe Paw ice melter is packaged by adults with developmental disabilities in York, Penn.

Children, pets, surfaces and vegetation can be adversely affected by the use of commonly used rock salt and salt-based ice melt products. Patented Safe Paw is the only guaranteed 100 percent salt-free ice melter on the market. Safe Paw’s non-toxic pellets are green in a clear plastic jug, which makes it easy for consumers to find on the shelf. Walmart and PetSmart are carrying the innovative green product for the first time.

News Image Safe Paw packages don’t include warnings found on all salt-based ice melters such as: “Danger! Keep away from pets and children. Wear rubber gloves and goggles when using. Wash contaminated clothing and call doctor immediately is contact with eye or ingested.”

Rock salt and other salt-based ice melters contain sodium chloride, calcium chloride or potassium chloride which can heat up to 175 degrees when exposed to water, ice and low temperatures. Often these salt-based white pellets (crystals) sit on ice and snow surfaces for a long period before penetrating into the ice. Exposure or digesting these salt compounds can cause health problems for pets and children.

Safe Paw is the only “green” ice melt product that prevents nitrates that are harmful to the environment by burning and killing lawns and plants, and contaminating well and drinking water supplies.

Safe Paw was developed by a chemical engineer to eliminate the health and environmental problems associated with melting ice and snow. Safe Paw uses a patented dual-effect compound, made up of crystalline amide core infused with special glycols, to melt snow and ice.

Safe Paw is available at Walmart and PetSmart, and many other grocery, hardware, pet and mass merchandise stores nationally (cold weather states), and can purchased online at numerous Internet retailers. Safe Paw comes in an easy to use ergonomically designed recyclable plastic 8 lb. 3 oz. jug and is priced on average $14.95. For more information, visit www.safepaw.com.

MULTIMEDIA GALLERY

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5855296

See the original story at: http://eon.businesswire.com/releases/safe_paw/ice_melter/prweb1761044.htm

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OpenGate Marketing
John Eccleston, 845-353-2685

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