The SafeApp certificate helps establish trust with consumers when it comes time to download an app.
COCONUT GROVE, Florida, (PRWEB) April 22, 2013
SafeAppMobility.com Director of Business Development Zeb Couch announces the installation of the SafeApp Certificate in the popular MocoSpace Chat Amigos Hispanic mobile game and social networking app. MocoSpace, the largest North American online gaming community with more than 22 million app users, incorporated the SafeApp Certificate to the Chat Amigos app as a cost-effective solution to address privacy and safety concerns of app users, and to comply with evolving data regulations.
The result, according to MocoSpace Senior Vice President of Monetization Ben Perry, is significant gains in both 24 hour and seven day retention recorded among Chat Amigos users, results so promising that MocoSpace plans to install the SafeApp Certificate in upcoming releases of its other apps.
“SafeApp’s solution really delivers transparency by putting privacy disclosures at the user’s fingertips at all times,” Perry says. “The product was simple to set up and increased our retention rates; what else could you ask for?”
MocoSpace’s Chat Amigo was recently ranked the number one Hispanic mobile site by Comscore, by both total and daily audience size, as well as time spent playing games and socializing on the site—more than five times greater than its nearest competitor. The move to include SafeApp’s certification in the Chat Amigos app is part of a confidence-building strategy MocoSpace has planned to address the security and privacy concerns of its customers.
“The SafeApp certificate helps establish trust with consumers when it comes time to download an app,” Couch says. “A growing number of users are hesitating or even refraining from downloading new mobile games and apps due to security concerns, and SafeApp is designed to put mobile app users at ease.”
MocoSpace, a subsidiary of JNJ Mobile.com, is the largest mobile Internet entertainment destination, with more than 25 million registered users generating more than one million hours per day playing games that utilize one of MocoSpace’s numerous mobile game apps and social networking sites geared toward young, multicultural audiences.
For more information, visit the SafeAppMobility.com website, or email support(at)safeappmobility(dot)com.
Developed by experts in mobile marketing, privacy protection, best practices, and state and federal law, SafeApp Mobility addresses rising concerns among tablet and smartphone users who are hesitant to download mobile games and apps due to security concerns.
SafeApp Mobility offers developers and publishers a strategy to acquire and retain millions of users with at-a-glance assurance that their privacy and security is protected. The SafeApp certification process also enables developers and publishers to publishers to instantly and automatically comply with current regulatory laws and easily facilitate regulatory updates, providing conformity as new industry laws are enacted. A SafeApp Certificate allows publishers and developers to bypass rewriting and resubmitting their apps to the app store with each regulatory update. Instead, a simple login to their SafeApp Mobility account will generate a new certificate key that instantly brings their certification to code and resubmits the app to the app store automatically and without delays, allowing SafeApp Mobility customers to avoid litigation, make compliance simple, and prevent unnecessary down time for apps.