Cult Hero Frank Sidebottom Heads Up Safestyle's New North West Campaign

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Safestyle UK has launched a new radio advertising campaign starring Frank Sidebottom.

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PVC is really fantastic. Safestyle are really ace. Put them all together, in any kind of weather and you'll always have a fabulous smiling face, 55 per cent off, free fitting, buy-now-pay-later. Yes, Safestyle windows are really fantastic...You know they are...They really are.

Safestyle, the UK's leading independent replacement window and door company, has teamed up with the cult comedian, singer, record producer and literal big head, Frank Sidebottom, to head up a new North West radio advertising campaign.

The multi-talented and surreal bard of Timperley, Frank has his own radio shows, produces his own records and has even had his own art exhibition at the Tate Gallery in London. He has now also turned to advertising and one of his first major clients is Safestyle with a campaign aimed at the North West, particularly Lancashire and Merseyside.

For the campaign Frank has written a typically 'fantastic' ditty about the quality of Safestyle and its products with emphasis on value for money and easy payments - Recorded live from his famous shed, Frank initially declares his love of Safestyle then continues: "PVC is really fantastic. Safestyle are really ace. Put them all together, in any kind of weather and you'll always have a fabulous smiling face, 55 per cent off, free fitting, buy-now-pay-later. Yes, Safestyle windows are really fantastic...You know they are...They really are."

John Ross, Chief Executive of the Style Group, parent company of Safestyle, explained: Safestyle's marketing team have developed a reputation for producing advertising campaigns using the strongest characters to appeal both on a regional and national level. We believe Frank Sidebottom, a cult character renowned for his papier-mache styled head, will prove to be another winner especially in the Lancashire area. Success could result in a nationwide campaign."

About Style Group

Since its inception in 1992, The Style Group UK has continued to expand and now comprises three specialist companies catering for manufacture, retail and trade as follows:-

Safestyle UK is the retail side and the best known name in the Group. It is synonymous with high quality and affordability and installs £2m worth of domestic window and door frames every week on the back of well recognised celebrity-fronted advertising on television and radio.

Tradestyle UK was established in 2002 to supply exclusively to non-fabricating retailers and installers.

Windowstyle UK is the Group's manufacturing arm and its state-of-the-art factory in Wombwell, near Barnsley, South Yorkshire produces up to 10,000 quality-assured frames per week. It is the local area's largest single employer.

For further information please contact:

Ashley Metcalfe

CHS Ltd

+44-1924-256050

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Ashley Metcalfe
SAFESTYLE UK
+44-1924-256050
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