It's important to become aware of road safety and nighttime visibility issues for pedestrians and cyclists.
Boulder, CO (PRWEB) May 6, 2009
Traffic accidents can be prevented if you ensure that you and your loved ones are visible when outdoors at night. According to a report by the National Highway Traffic Safety Administration:
- Every 7 minutes a pedestrian is hit or killed!
- Most pedestrian fatalities occur at night between 6 p.m. and 6 a.m.
- Nearly one-fifth of all traffic fatalities under age 16 were pedestrians
- Of great significance is the light condition at the time of a crash
- Most pedestrian fatalities occur in urban areas
Vedante™ POPBANDS™ have the highest level of reflectivity for nighttime safety. Made with 3M Scotchlite in a wide range of candy colors, they are reflective up to 1500 feet - much more colorful and reflective than competitor products.
"It is our goal to educate people about traffic safety," said Barbara Kantor, CEO of Vedante, a company specializing in highly-reflective clothing and accessories for people and pets. "It's important to become aware of road safety and nighttime visibility issues for pedestrians and cyclists."
"A simple change like wearing POPBANDS can truly save lives. It's a low-cost way to increase nighttime safety for you and your family."
Vedante products have become a hot safety fashion trend in Los Angeles, San Francisco, New York, and Seattle. "In addition to increasing nighttime visibility, POPBANDS™ are fashionable, easy to use, fun to wear, and dress up colorful outfits and sports apparel. Vedante cat collars can keep your furry friends safe, too," said Kantor.
When you are enjoying outdoor activities during the warm weather, make safety a priority. Become aware of your own nighttime visibility, and take steps to ensure that you are safe and seen!
Vedante™ is a company committed to saving lives and reducing injuries from pedestrian-vehicle and bicycle-vehicle accidents by 80% in markets in which it operates. The mission is to increase visibility, and therefore nighttime safety through education, awareness campaigns, and the creation of great "fashion that reflects well on you™." Vedante™ POPBANDS™ and pet accessories are made with highly reflective 3M Scotchlite, which glows brightly when light hits it (such as from a car's headlights).
For more information or to purchase Vedante™ products, visit Vedante.com and Amazon.com. Or go to Vedante for a list of stores. Vedante™ donates a percentage of revenue from unpackaged goods to sustainability and safety charities. (Vedante Corp, PO Box 19391, Boulder, Colorado, 80308.)