With all the competitive pressures and changes in the Sage channel, it’s easy to see why Sage partners are placing even more emphasis on existing customer relationships and maximizing the lifetime value of their install base.
Aliso Viejo, CA (PRWEB) March 30, 2012
Juice Marketing LLC, a channel marketing company and Sage Preferred Vendor, has announced immediate availability of all Sage ERP, CRM, HRMS, and fund accounting newsletters published for the 1st quarter of 2012. The company reports that Sage Partners are stepping up efforts to nurture closer relationships with existing customers using newsletter marketing.
“Emerging trends in the accounting software industry and changes in the Sage channel have made new customer acquisition far more competitive and a lot less profitable,” says Mark Badran, Managing Partner at Juice Marketing. “With that backdrop, it’s easy to see why Sage partners are placing even more emphasis on existing customer relationships and maximizing the lifetime value of their install base – well beyond the initial implementation.”
Juice Marketing writes, designs and publishes quarterly newsletters for a variety of Sage ERP, CRM, and accounting software products including Sage 100 ERP (formerly MAS 90 and 200), Sage 300 ERP (formerly Accpac), Sage 500 ERP (formerly MAS 500), Sage CRM, Sage HRMS (formerly Abra), and Sage 100 Fund Accounting (formerly MIP).
The popular newsletter program provides Sage Partners with a really simple and cost-effective way to keep in touch with customers, introduce add-on products and services, deliver important product updates, and provide ongoing value as a technology provider and business partner.
Earlier this year, Juice Marketing announced several innovative enhancements to the newsletter marketing program that provides Sage Partners with more content, more options and better value. “I think that’s part of the reason our Sage newsletter program is more popular and valuable then ever before, especially when you factor in 60% co-op reimbursement,” says Mark.
Go to http://www.juice-marketing.com/newsletters.html for information about newsletter marketing subscriptions, pricing, or to download a couple of sample issues for Sage 100, Sage 300, Sage 500, Sage HRMS, or Sage Fund.
About Juice Marketing, LLC
Juice Marketing provides simple and cost-effective channel marketing programs to Sage, Microsoft, and SAP partners and business software providers. Their turnkey marketing programs - like marketing newsletters, customer success stories, lead nurturing campaigns, press releases, keyword-optimized blog articles, email marketing, social media coaching, and SEO consulting - helps small business technology providers squeeze the most out of their marketing dollar.
Visit http://www.juice-marketing.com to browse the portfolio of projects, review available marketing programs, or subscribe to their VAR Marketing blog.