Online Dating Leader Cupid.com Publishes Survey: Finds Women Think Men Should Curb Alcohol Consumption When On a Date

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More women than men see drunken behavior as a turn-off — and twice as many women than men have walked out on a date who got drunk.

Cupid.com is one of the world’s most popular and fastest-growing dating communities.

Intrigued by the strong opinions voiced by women concerning drinking, Cupid set up a new survey to understand attitudes to dating and alcohol. The answers received from thousands of respondents highlight the different attitudes of both sexes to alcohol.

Just two weeks ago, green was all the rage as revelers across the United States themed their clothes, hair and even drinks in recognition of the Irish national flag. Wondering whether Saint Patrick’s Day and drinking might be associated with heightened romance, the editors at popular online dating site Cupid.com asked members to share their experiences and memories of this alcohol-themed event.

Based on the advertising frenzy on the part of some brands that generally precedes St. Patrick’s Day, we were expecting to see enthusiastic recognition of the ‘holiday’ as a day for partying — with the potential opportunity to meet someone new. Instead, we found that only about a quarter of both sexes said they make it a priority to party on that day.

Asked whether they’d ever gone on a successful first date on St. Patrick’s Day, 40 percent of men said they had (versus 34 percent of women). But the highest response was from women — 42 percent of whom said they don’t really celebrate St. Patrick’s Day.

We wondered whether something romantic has ever happened to them on St. Patrick’s Day. About one-third of both sexes said they’d once had a great date that day. Interestingly, 38 percent of women (versus 27 percent of men) said they don’t think drunks are romantic.

Intrigued by the strong opinions voiced by women concerning drinking, Cupid set up a new survey to understand attitudes to dating and alcohol. The answers received from thousands of respondents highlight the different attitudes of both sexes to alcohol.

We found there is general agreement (about half of men and women) that it is easier to “get it on” with a date after a glass or two of alcohol. But what if someone who is a bit tipsy hits on you? One-quarter of women (three times more than men) said they prefer their date to be sober. Meanwhile, 43 percent of men said they had a few drinks when they go out on a date (versus 28 percent of women).

So, is drinking a turn-off on a date? Nearly half of the male respondents think it’s OK to drink, but not every night. However, 57 percent of women said that being drunk is a definite turn-off, and 5 percent said they’d walked out on a date who got too drunk.

ABOUT CUPID PLC
Since its formation in 2005, Cupid has established itself as the global leader in online dating, with a base of more than 54 million members in 58 countries, and revenues of £53 million (2011). The company offers a wide variety of online dating services (traditional dating, casual dating, and niche dating) that appeal to dating users of diverse ages, cultures, and social interest groups. Cupid plc was listed on AIM in June 2010 (LSE AIM:CUP). Visit Cupid on the Web at http://www.cupidplc.com, and follow us on facebook.com/cupidcom and Twitter @cupidplc.

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Tim Cox
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