Saint Jude Program Utilizes Pandora's Strategic Platform To Connect With Manhattan Residents

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Individuals who are seeking an alternative to traditional rehabs in NYC will now be able to find information about SJ Program NYC through advertisements on Pandora.

Saint Jude Program Utilizes Pandora As Strategic Platform

For non-profits such as ours, it is critical to utilize innovative advertising platforms such as Pandora to reach a more targeted audience.

Saint Jude Retreats is proud to announce today that they will begin advertising on Pandora (NYSE: P), the leading internet radio service, for the SJ Program located in Manhattan, New York. Utilizing sophisticated targeting tools, the SJ Program NYC advertisements will play audio and visual advertisements to Pandora listeners who have registered with a Manhattan zip code, allowing the campaign to specifically connect with individuals who may benefit from the programs offered at Saint Jude's.

"For non-profits such as ours, it is critical to utilize innovative advertising platforms such as Pandora to reach a more targeted audience. Additionally, it is our social responsibility to spread a message of hope, especially in Manhattan, where a large number of people in need of help reside. Pandora is a cost-effective marketing strategy that allows us to align with and achieve our goals,”comments Daniel Hidalgo, Senior Marketing Director of Saint Jude Retreats.

Pandora Senior Vice President of Strategic Solutions Heidi Browning said, “National and local non-profit organizations often look to Pandora as a valuable way to maximize the results of their advertising campaigns. Because non-profits have smaller budgets to work with, Pandora’s ability to closely target ads ensures that the company’s message engages only those individuals most likely to respond and take action.”

The SJ Program NYC, a satellite office of the original Saint Jude Retreats, is where participants can receive individualized instruction and gain valuable tools without the inconvenience of a traditional rehabilitative program. Unlike other treatment programs, Saint Jude tailors each session to fit an individual’s professional and personal needs, while offering members an opportunity to get help while maintaining a busy work or school schedule.

For more information regarding the SJ Program NYC, visit,

About Saint Jude Retreats: Saint Jude Retreats ( is a drug and alcohol social education center headquartered in Amsterdam, New York. It is an effective alternative to alcohol rehab and drug treatment centers. Saint Jude Retreats has been helping people overcome alcohol and substance use through Cognitive Behavioral EducationSM (CBE) since opening its doors in 1992. CBE and the Saint Jude Retreats program are endorsed by alcohol and drug program internationally acclaimed professionals, such as Dr. Stanton Peele, PhD, Prof. Emeritus David Hanson, PhD; Prof. David Rudy, PhD; Dr. Joy Browne and the late Joseph Vacca, PhD, among others.

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Melissa Kluska
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