It's a really different approach to product. The floor is spacious and open. There are more clienteling options, and we really never had shops.
Houston, TX (PRWEB) October 11, 2012
The key to being a market leader is to anticipate what the customer wants and to make it available. October 11th marks the day that Saks Fifth Avenue shows how to lead the market with the debut of the new WEAR NOW shops on level two at its Houston Galleria store. A launch party at the Saks Fifth Avenue Houston store today from 6:30 pm to 8:30 pm will unveil the new boutique shopping experience. The WEAR NOW launch party is open to the public and will include music, drinks and light bites while shoppers peruse the new shops, and find the fall trends for the active woman at prices to suit most budgets. Momentum BMW will be on site with chances to win a Saks Gift Card worth up to $1500 or a free BMW weekend driving experience.
The new WEAR NOW shops have specific brand boutiques and areas that highlight seasonal trends, and will cater to clients that want lower prices and transitional wear, but still seek the exceptional service Saks is known for, and typically associated with the designer floor. Saks has added more relevant labels and dropped less relevant labels, and provided an environment that feels like shopping through beautifully unique boutique shops. The placement of the shops allows one to walk from shop to shop as if coming upon a unique street with easy to access unique shops. Attaching the superior service and knowledge offered by Saks Fifth Avenue means that the woman looking for these modern styles and transitional looks can find looks for any occasion at reasonable price points, and complete the look with access to the Saks Fifth Avenue shoe lounge and beauty products on level one to finish the look.
WEAR NOW has new specific brand boutiques and areas that will highlight seasonal trends. New brand boutique shops recently opened include Lafayette 148 and Burberry Brit, it also features exclusives from La Via 18, and has large designated areas for Elie Tahari, M Missoni, Tory Burch, Ralph Lauren Blue Label and Red Valentino. The Lafayette 148 shop is one of the first to open in Saks stores and had a successful fashion event on September 27th with a personal appearance by Lafayette 148 Design Director, Erik Wilkerson.
Joseph Boitano, the group senior vice president and general merchandise manager of Saks Inc., says "It's a really different approach to product. The floor is spacious and open. There are more clienteling options, and we really never had shops. We knew we had a customer interested in fashionable clothes with an appropriate fit at a price-value relationship. She was in our store, but most likely we were not providing her with the kind of product, shopping environment and level of service she was looking for. "
Saks Fifth Avenue invites guests to celebrate and launch the new WEAR NOW shops today, October 11th, from 6:30 pm to 8:30 pm on level two of the Houston Galleria store.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 45 full-line stores in 20 states, 2 licensed stores in the Middle East and 2 licensed stores in Mexico City, 61 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.