Joan Gerberding Joins SALES-FAX NEWS in New, Developmental Role

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Joan Gerberding joins SALES-FAX NEWS™ in new, developmental role to promote broadcast and digital capabilities of the first source for in-depth intelligence and technology created exclusively for ad sales.

SALES-FAX NEWS, the leading source for in-depth intelligence and technology for ad sales, announces the appointment of Joan E. Gerberding as Corporate Sales Consultant to market its unique strengths in building ad sales for broadcast and digital media.

“As a former EVP/COO of Nassau Broadcasting Partners, a founder and president of one of the first digital out-of-home media companies in the USA (now owned by NBC TV) and past national president of American Women in Radio & TV, Joan’s joining us rounds out the dream team that is charting double digit growth for the second year running,” says Laurence Ross, Founder & Publisher of SALES-FAX NEWS.

“Importantly,” Ross continues, ”Joan put together our strategic partnership with ad-tracking company, Mediaguide, a real game-changer when it comes to providing local and regional advertising competitive intelligence for radio.”

“Having had the pleasure of consulting with Larry Ross and his team at SALES FAX NEWS for a number of years," says Joan Gerberding, "I’ve now joined the company on a full-time basis in order to take it to greater levels of visibility and growth. The team is outstanding and I look forward to working with them."

“I want to make sure that each of my accounts get the best service possible, have easy access and a quick response time for any issues, questions, renewals or subscription add-ons, and get the most “bang for their buck.” Helping them get their fair share of available ad dollars is a priority at SALES-FAX NEWS…and it’s my priority, too,” adds Gerberding.

Gerberding is a veteran radio broadcaster, digital OOH pioneer and an advertising sales and marketing strategy expert.

In other company news, Bill Files, corporate sales consultant, has left the company to pursue other interests.


SALES-FAX NEWS is an online news magazine, published five times per week exclusively for sellers of advertising, sponsorships or marketing services. It is the most trusted source for in-depth interviews and technology created exclusively for ad sales. The focus is on the future to provide the best known names in media with "must have" intelligence for getting their most competitive proposals to the right people before planning --- and buying --- are complete. Our staff of reporters interview decision-makers, as well as influencers, at the Brands and Agencies to determine who's in planning, or will be soon. Subscribers are also supported by the unique Power Brands & Agencies Directory, which features key contact & planning information to help them with prospecting, and contact management. All SALES-FAX NEWS content is compiled via interviews and research by the employees of Ad-Fax Media Marketing, Inc. located at 149 Madison, Suite 801, NY, NY 10016.

For more information, contact: Chelsea Nuffer, Marketing & Communications, (678) 525-2718. To learn more about SALES-FAX NEWS visit : SALES-FAX.COM

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Chelsea Nuffer
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