Moving Your Data from Good to Great: Converting the Biggest Data Challenges into Your Best Opportunities.
Phoenix, AZ (PRWEB) July 24, 2012
The state of data quality is improving for many companies. For others, moving the state of their data from good to great continues to be a challenge. The data quality delta means the difference between high-performing lead generation and lead development programs and those that never seem to yield impressive results. When data is optimized, demand creation strategies succeed, marketing program ROI improves, and top-line sales revenue increases. Moving your data from good to great requires knowing how to find the quality gaps, what to do about them, and then executing an ongoing data improvement strategy. This webinar explores the actionable, affordable and sustainable possibilities along with some case study proof points and innovative ideas for applying data to custom demand generation programs. The main topics to be addressed in the webinar include:
- The Value of a Data Diagnostic and Gap Analysis
- Solving Data Issues at the Front End with Real-Time Data Remediation
- Building a Sustainable Data Quality Approach
- Applying a Data Strategy to Account-Based Marketing Programs
- The Data App for Competitive and Complementary Install Marketing Campaigns
- The Data Implications of M&A Frenzy
Shawn has more than nine years of executive-level experience in B2B marketing, including campaign data management, data-driven demand generation, and database selection and utilization in the high-tech sector. He has played a key role in designing and overseeing Televerde’s Exactus™ data products and services that feature an array of enriched demographic and firmographic offerings. Prior to joining Televerde, Shawn co-founded Lead Intelligence, a data provider that provisioned custom-built lists of technology profiles for B2B companies, and served as a data consultant to a number of companies in the IT sector. Shawn has a keen understanding of the critical role data play in highly targeted, revenue performance-focused marketing strategies and programs.
Cody’s responsibilities include consulting on sales, marketing and new business development strategies for both national and international markets. He has over 20 years’ experience in strategic marketing, product strategy, demand creation, sales, and applying data-driven customer experience programs for Fortune 500 and high growth start-up organizations. Prior to his role with Televerde, Cody was VP of Customer Success Management for ReachForce and VP of Marketing for Fiserve Output Solutions.
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Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class teleservices. We identify new customers, accelerate and convert sales opportunities, and discover fresh, actionable market insight. The outcomes we produce are improved performance of your sales pipeline, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment.