TrueAdvantage for AppExchange, Fully Integrated with Salesforce, Delivers High Quality Leads and Simplified Lead Management

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Solution delivers leads early in the buy cycle giving sales reps first mover advantage.

Integrating TrueAdvantage into Salesforce was a very simple exercise

TrueAdvantage, Inc. and (NYSE:CRM), the market and technology leader in on-demand business services, today announced the availability of TrueAdvantage™ for's AppExchange. A first-of-its-kind technology-enabled lead generation solution, TrueAdvantage leverages its unique SmartTrigger™ technology to automatically deliver qualified leads directly to the salesperson within their Salesforce application at the earliest possible point in a prospect’s buying cycle. Built on the AppExchange on-demand platform and fully integrated with Salesforce, TrueAdvantage is immediately available for a test drive and deployment at under both the “Sales Intelligence” and the “Demand Generation” links in the Technology-Enabled Lead Generation for AppExchange category.

TrueAdvantage offers sales reps a simple way to source, receive, manage and track qualified leads within Salesforce, one of the most popular CRM applications on the market today. Through its integration with Salesforce, sales reps can easily and immediately receive and manage actionable leads from TrueAdvantage directly from within their Salesforce desktop with no additional training required. TrueAdvantage’s simple wizards quickly guide a salesperson through the one-time set-up of SmartTrigger profiles that characterize and model leads for a specific territory or set of accounts. Then, TrueAdvantage automatically mines the Internet and thousands of business information sources to deliver results based on those SmartTriggers - a sales rep’s ideal customer profile and the company events that indicate a propensity to buy at prospect companies. For example, a telecommunications company sales rep may create a trigger to immediately alert her when companies in her specific territory have announced plans to acquire multiple sites or build a new facility thereby requiring the product or service that she is selling. TrueAdvantage automatically and immediately delivers the information to her Salesforce desktop giving her the opportunity to quickly act on the information, providing her with “first mover advantage” in the opportunity. First mover advantage gives sales reps the opportunity to build critical relationships, influence buying criteria in their favor, and sell more by establishing value early. TrueAdvantage adds a critical dimension to the sales rep’s online toolkit, enhances the overall Salesforce CRM experience, and even helps drive CRM adoption by eliminating the need to toggle between applications to both receive and manage prospect and customer information.

“Integrating TrueAdvantage into Salesforce was a very simple exercise,” said Inforonics, Inc. Director of Sales Bob Murphy. “The integrated solution is a powerful tool for my sales team. Reps quickly set up individualized trigger profiles and immediately begin receiving qualified leads directly into Salesforce with one simple click. Once those leads are in our Salesforce application, we are able to then manage the lead through the buy and sales cycle all from a single screen. We have quickly experienced a reduction in the overall cost per lead and sales cycle length by getting our reps into the ‘buy’ cycle at the earliest possible stage.”

”TrueAdvantage will help sales professionals reach high-probability prospects early in buying cycles and ahead of their competitors,” said Matt Holleran, Vice President, AppExchange Partners, “TrueAdvantage for AppExchange extends the on-demand ecosystem that we envisioned when we developed AppExchange. It provides our users with a powerful and fully-embedded way to quickly identify and move on high-potential sales opportunities. As a result, they close more of the deals that they pursue, at higher prices and in less time. TrueAdvantage and Salesforce are great complements to each other - delivering great value together as part of a high-performance sales process.”

TrueAdvantage for AppExchange is one of more than 300 applications created by, its customers and partners that are now available on the AppExchange, the world’s first on-demand application platform. AppExchange provides unprecedented ease of customization and integration for Salesforce deployments, as well as enabling a whole new generation of on-demand applications that go beyond CRM. AppExchange enables all of these on-demand applications to be easily shared, exchanged and installed with one click into a customer’s account. AppExchange can be found at

About TrueAdvantage, Inc.

TrueAdvantage's innovative technology-enabled qualified lead generation system delivers timely and highly qualified leads to sales professionals. Its unique SmartTrigger™ technology enables salespeople at over 350 companies to contact the right person at the right time for the right reason. TrueAdvantage users spend more time in front of their prospects selling, instead of researching; gain first-mover advantage by reaching high-probability prospects early in their buying cycles; and dramatically increase sales results by improving their close rates and average selling price.

TrueAdvantage leverages the power of its SmartTrigger technology to continually scan more than 20,000 sources of business information and the Internet for over 150 categories of "trigger events," business events that typically indicate a high propensity to buy. It produces over 25,000 of these new SmartTriggers every day. Triggers that match criteria set by an individual salesperson are linked with company sales intelligence and delivered to that person's desktop, either via email or directly into a CRM system, as true leads.

For more information, visit, call 888.508.8783 or send email to

About is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. AppExchange,’s on-demand platform, allows customers and partners to build powerful new applications quickly and easily, customize and integrate the Salesforce suite to meet their unique business needs, and distribute and sell on-demand applications at Customers can also take advantage of Successforce,’s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit, or call 1-800-NO-SOFTWARE. is a registered trademark of, and The Business Web, AppExchange and Successforce are trademarks of,, Inc., San Francisco, California. Other names used may be trademarks of their respective owners.

TrueAdvantage is a registered trademark of TrueAdvantage, Inc. Other trademarks or trade names are property of their respective holders.

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Christopher Patton
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