Miller Heiman Picks Biocare Medical, LLC as Winner of 2010 Sales Team Makeover

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Team to receive sales performance package from multiple partners valued at more than $100,000.

We had a number of applicants who were looking to take their performance to the next level

Miller Heiman, one of the most prominent sales performance consulting organizations today, announced today that Biocare Medical, LLC has been selected as the winner of its 2010 Sales Team Makeover. The cancer and disease diagnostics company will receive a service package valued at more than $100,000 from Miller Heiman and Makeover partners, Hoover's, Jigsaw, and Selling Power, customized to address sales performance goals for the organization.

"We had a number of applicants who were looking to take their performance to the next level," said Nattalie Hoch, sales vice president at Miller Heiman. "It was tough to select only one organization, but we're very excited about working with the team at Biocare Medical. They will help us demonstrate that, with a clearly-defined approach and the right commitment, small changes can produce fast results."

The company will work with a Miller Heiman sales consultant from the diagnostics industry to assess current needs and map out which changes will help the team achieve both quick results and long-term objectives. In addition, Biocare will receive a combination of sales performance resources from the contest co-sponsors to help facilitate the adoption of new processes and tools. Miller Heiman will chronicle the progress of the Makeover by posting feedback from the Biocare Medical team members on key milestones achieved as they work toward their outlined goals.

"Although we just finished our best quarter ever, we are always looking for ways to improve our sales performance," said Roy Yih, co-founder and CEO of Biocare Medical. "With Miller Heiman as our partner, we believe we'll be able to develop the skills we need to continue our record-breaking year."

The team will receive a combination of services including sales process implementation and life-time support from Miller Heiman, a business intelligence subscription from Hoover's, cloud-based data services for lead generation and business development support from Jigsaw, and a collection of sales resources from Selling Power.

"Their organizational culture is tightly aligned with our belief that any transformation must be driven from the top down to truly drive behavioral change and results," said Hoch. "This will be critical as we help them tap into the opportunities in their market."

Miller Heiman selected San Francisco-based flavoring syrup maker, Torani, as last year's winning team. The story of the company's sales transformation was featured in a recent edition of Selling Power.

All remaining applicants will be awarded a two-hour consultation with a Miller Heiman sales expert in their respective industries. To discuss the challenges facing your organization contact 1-877-506-2973.

About Miller Heiman-The Sales Performance Company
Miller Heiman is the proven leader and innovator in sales execution, with more than 30 years of helping businesses grow profitable sales by increasing their close rates, lowering the cost of sales and reducing the length of the sales cycle. The company's common framework of easily repeatable methodologies, combined with a tradition of research and thought leadership, helps firms of all sizes win complex sales. Miller Heiman is a worldwide leader in sales performance, with programs in 20 languages and corporate offices in the United States, the United Kingdom and Australia. For more information, visit

About Biocare Medical, LLC
Biocare Medical, LLC is an innovator in developing and supplying world class automated immunohistochemistry instrumentation, and the full range of reagents for IHC lab testing. Biocare is the market leader in simultaneous Multiplex IHC tests which provide increased confidence at critical diagnostic decision points, impacting patient therapy while accelerating turnaround time. Biocare's advanced micro-polymerâ„¢ detection enables unsurpassed specificity and sensitivity. PROMARKâ„¢ and "mouse on mouse" IHC detection kits are optimized for rat and mouse tissues and feature proprietary blocking and retrieval reagents, resulting in virtually background free IHC staining.

The company's customers include clinical histology laboratories, pharmaceutical companies, CROs, and biotechnology companies as well as academic, government, military, and other non-profit laboratories. Biocare Medical offers an expanding portfolio of integrated products to address the rapidly growing cancer and infectious disease diagnostic and research markets with novel tissue immunohistochemistry and in situ hybridization methods. Biocare Medical is headquartered and has manufacturing facilities in Concord, Calif., and has a global distribution network.

About Hoover's, Inc.
Hoover's, a D&B company headquartered in Austin, Texas, provides its customers insightful information about companies, industries and key decision makers, along with the powerful tools to find and connect to the right people to get business done. Hoover's provides this information for sales, marketing, business development and other professionals who need intelligence on U.S. and global companies, industries and the people who lead them.

About Jigsaw
Jigsaw ( is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 1.2 million members. Jigsaw gives individuals and companies access to business contact information for 22 million business professionals and profiles of 4 million companies. In addition to delivering low-cost and easy access to high-value business information for sales, marketing, recruiting and customer service, Jigsaw provides a variety of cloud-based data acquisition and management services. Founded in 2004, Jigsaw is located in San Mateo, Calif. and is a company.

About Selling Power
Selling Power strives to help sales managers win more customers through high quality content delivered through print, audio, video, Webinars, and sales leadership conferences. Their vision is to raise the standards of professionalism in sales around the globe. Learn more about Selling Power and the content they offer the sales community at

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