Sales Force Automation (SFA): A Global Market Report
San Jose, California (Vocus) August 11, 2010
Over the years Sales Force Automation (SFA) has evolved into a competitive imperative for several organizations. With increasing globalization, the industry’s critical requirements to integrate front office and back office operations along with the potential advantages offered by the Internet has facilitated a growing interest in SFA applications. With customers now demanding superior and round-the-clock services, dwindling loyalty has become a natural phenomenon of today’s Web-enabled economy. This has resulted in growing requirement among companies for efficient application integration systems such as SFA that facilitates organizations in automating their daily sale and administrative activities including inventory control, sales processing, contact management, customer management, and sales performance and forecast analysis. More than a quarter of the global sales force is considered as mobile sales force. Heightened competition due to proliferation of players across industries as well as increasing expectations of customers for personalized services are resulting in increasing adoption of SFA by organizations, both big and small. Besides this, regular introduction of new SFA systems as well as entry of new software vendors is expected to foster market growth.
Growth in the SFA market continues to remain grounded despite the prevailing depressing economic conditions globally, as stated by the new market research report on Sales Force Automation (SFA). Driven by the fact that sales is the lifeblood of business, the tough economic conditions have further reinforced the need to upgrade network infrastructure in a cost-effective, yet compelling way. In fact, the economy slowdown has further highlighted the benefits that accrue from an efficient and automated sales force. As cost cutting in CRM is likely to negatively impact sales and service, companies cannot afford to cut down IT investments in this space for long. While the market is highly concentrated in Western economies, emerging markets such as Asia-Pacific and Latin America are rapidly picking up. Asia represents the fastest growing market with a CAGR of more than 12% over the analysis period. Growth in the market primarily stems from nations such as China, Australia, South Korea and India, which are the leading software markets in the region.
Mobile SFA applications lead the charge for SFA applications in enterprises. Mobile SFA has emerged as the second most popular application segment in the mobile enterprise application market preceded only by wireless e-mail. Enhancements in device capabilities such as processing power and extra memory, customers’ clamor for standardized architectures including service oriented architecture (SOA), and adoption of architecture standards are the major growth drivers in the mobile SFA segment. Mobile SFA solutions offer significant enhancement to the performance and efficiency of mobile workforce. Besides the connectivity that mobile CRM solutions offer across the company’s value chain spread in diverse regions signifies a favorable value proposition for investment. Innovations in software as well as technology are also broadening the horizon of SFA application, contributing to the deployment by larger number of organizations.
The CRM and SFA markets are dynamic and highly competitive with low barriers for entry in the sector. As a result, the number of players operating in the SFA software market is as myriad as the solutions available in the market. Competition in the market has intensified further in recent years as pure play vendors continue to battle to add value, and strengthen position in the regional and global markets. Leading players profiled in the report include Microsoft Corporation, NetSuite, Inc., Oracle Corporation, RightNow Technologies, Salesforce.com Inc., and SAP AG
The report titled “Sales Force Automation (SFA): A Global Market Report” announced by Global Industry Analysts Inc., provides a comprehensive review of major markets, current market trends, key growth drivers, recent product introductions, recent industry activity, and profiles of major global as well as regional market participants. The report provides annual sales estimates and projections for the SFA market for the US, Europe, Asia-Pacific and Rest of World.
For more details about this comprehensive market research report, please visit – http://www.strategyr.com/Sales_Force_Automation_SFA_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world’s largest market research publishers. The company employs over 800 people worldwide and publishes more than 1200 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Web Site http://www.StrategyR.com/
# # #