Sales Lead Management Association Forms to Facilitate Business Profitability

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James W. Obermayer, CEO & president of the newly formed Sales Lead Management Association (SLMA) announced the launch of the new business organization and its website. The goal of the association and its site is to provide information to SLMA members who want to more efficiently manage their sales inquiries.

is a basic business process not to be ignored. Without properly generating and managing inquiries, billions of marketing dollars are wasted every year. All too often, responses are not properly processed or even passed along to salespeople. Yet marketing research continues to prove that 45% of all inquiries turn into a sale for someone; but few managers understand this.

    "Sales lead management," said Obermayer, "is a basic business process not to be ignored. Without properly generating and managing inquiries, billions of marketing dollars are wasted every year. All too often, responses are not properly processed or even passed along to salespeople. Yet marketing research continues to prove that 45% of all inquiries turn into a sale for someone; but few managers understand this."

Association Goals

In order to help businesses manage their sales inquiries, the SLMA website provides a library of articles on the subject of sales lead management.

The association's co-founder and executive vice president, Mark Friedman, said, "The SLMA provides best practices for marketing and sales management, such that the marketing dollars put at risk have a predictable rate of return."

Sue Campanale, SLMA's vice president of marketing and membership, adds, "This is a virtual association meant to improve the management of inquiries by providing the latest information from end users, consultants, vendors, customer relationship management (CRM) companies, telemarketing contact centers, and fulfillment companies.

We actively seek and post content and news that educates and informs our membership on all topics related directly to sales lead generation, management and fulfillment. Eventually, there will be hundreds of articles within easy-to-search categories, to help people manage sales leads right the first time."

Sales Lead Management Association Co-Founders

SLMA CEO, Jim Obermayer, has a history of speaking and writing on the subject of sales lead management, having co-authored the first book on sales lead management in 1996, Managing Sales Leads, How to Turn Every Prospect Into a Customer (over 12,500 copies sold). He is also author of the recently published book, Managing Sales Leads, How to Turn Cold Prospects Into Hot Customers, and author of a third book, Sales and Marketing 365.

Mark Friedman, SLMA's executive vice president, founded the Velos Group, an inquiry management and lead generation firm. Friedman is a well-known speaker on the topics of sales lead management, CRM applications, and lead generation topics. He is also a partner in Southern California's largest executive consulting group, Cerius Consulting.

Susan Campanale, vice president of marketing and membership for SLMA, has a background in the insurance industry, and is also executive vice president of Sales Leakage Consulting.

For More Information

Those interested in contributing to the SLMA site are encouraged to send information and news to: content@salesleadmgmtassn.com. For additional questions or membership information, visit http://www.salesleadmgmtassn.com, or e-mail scampanale@salesleadmgmtassn.com.

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