Sales Partnerships Awarded as Top Global Outsourced Sales Company Citing Domestic Sales Outsourcing Interest Increase for Companies to Fix Revenue Shortfalls

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Domestic outsourced sales companies have been growing to pick up the gaps in sales revenue for US companies. Recent studies into external sales channels have shown movement towards sales outsourcing either to replace or in combination with value added resellers and internal sales forces.

the business world's own Oscars.

Many of the largest sales organizations in the world were represented in the Stevie Awards for Sales February 9th, 2009. The awards honor the top sales organizations and individuals with recognitions ranging from top global sales firm to top sales representative. The biggest topic of discussion - how to meet your sales targets with a declining economy.

Sales Partnerships, Inc. was the winner for the Top Outsourced Sales Organization of the Year for the second straight year. SPI is the only domestic outsourced sales company to have been awarded this distinction and has won the award 2 of the 3 times since the creation of the Stevie Awards for Sales and Customer Service.

Fred Kessler, Sales Partnerships CEO, "For the second straight year, we were voted by a multi-national panel as the top sales outsourcing or external sales channel in the world. This year we also made the final round not just as the top outsourced sales company but also as the top global sales firm and top North American sales firm. As the economy has declined, more and more companies are looking to external sales channels to pick up the revenue shortfalls. At the same time, they want to protect their brand - until the advent of outsourced sales a decade ago, they had to choose one or the other. An outsourced sales firm becomes direct branded sales forces for their clients reporting to them as if they were part of the client organization. These awards show that the world marketplace is recognizing outsourced sales as one of the most important channels for closing deals and that SPI is the leader in that market. The growth rate of sales outsourcing is in the top 10 of all service industries. SPI has made the Inc 500/Inc 5000 for the past two years and expects to make the list again in 2009. The old paradigm is still alive with start-up companies using sales outsourcing but it is coupled with companies like AT&T, Google, Intel, Level 3 Communications, Microsoft, RH Donnelley, Yahoo, Verizon, John Deere, Novartis, to ADP all outsourcing some elements of their sales programs."

The Stevie Awards (most recently done in conjunction with Selling Power magazine in 2007) - were hailed by the New York Post (April 2005) as "the business world's own Oscars." The panel of judges included notables from: Microsoft, Webex, Sony, Dow Jones, Cannon USA, Right Now Technologies, Hoovers, HR Chally, and the John Hancock Financial Services company. The awards were simulcast through the web and are available online.

Sales outsourcing is the practice of hiring an external organization to sell for a company as a virtual extension of their own sales force. Outsourced sales firms hold quotas, report all results, and are accountable just as the client's internal divisions would be. The benefits are in yielding better results, scalability, predictability, and access to systems and market reach otherwise not immediately available. Sales outsourcing firms sell as "branded" representatives of their clients -- usually indistinguishable from the company's own sales reps from the customer's view. The sales force is dedicated representing only that client full-time. This model differs from value added resellers (VARs); contract sales firms, or 1099 options in that the advantages of an internal sales force are kept while getting the strengths of an external channel. The outsourced sales force designs the program (with the client), recruits the staff, manages the sales teams, and closes the sales while reporting back to the client just as a department would report to their Vice President. More information about outsourced sales can be found at SPI's White Paper on Outsourcing Sales.

Sales Partnerships Inc marks its 12th anniversary this year. SPI has approximately 150 employees in five cities (Denver, Cincinnati, New York, Dallas, and Houston; with clients ranging from the middle market to the Fortune 500. In addition to making the Inc500 list (107) along with recognitions ranging from Research In Motion's (RIM/Blackberry) spotlighting SPI as the case study for how field sales should be done, SPI has set the standard for external channel sales for North America. SPI plans growth into as more markets this year with estimated company growth above 100%.

Information about Sales Partnerships and sales outsourcing can be found at Outsource Sales with Sales Partnerships or call 800-572-1652.

For more information about the Stevie Awards, visit, .


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