An Insider's View On The Two Elephants In the Room and How They Will Affect Corporate Sales Teams In 2009 and Beyond

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Ja Marr Brown, author of the new book "What's Your Sales Story?" and a highly respected senior-level sales, marketing and management executive with over 15 years in the pharmaceutical and medical device industry, is available immediately to discuss how the current economic climate and changes in consumer behavior will affect companies and their salespeople.

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As companies continue to examine their financial prospects for 2009, their salespeople are clouded in uncertainty as they deal with two very large elephants in the room.

Ja Marr Brown, author of the new book "What's Your Sales Story?" and a highly respected senior-level sales, marketing and management executive with over 15 years in the pharmaceutical and medical device industry, is available immediately to discuss how the current economic climate and changes in consumer behavior will affect companies and their salespeople.

The Two Elephants: There's no doubt the HOW of what sales professionals do has changed. The economic crises has seen to that by forever altering the way consumers make purchases, especially business owners and executives. The economic crises, however, is but only one of the two elephants in the room.

At a recent conference, over 200 business owners and executives were asked what will their single greatest challenge will be in 2009. Rising above major issues such as volatile markets, keeping top talent, insurance costs, the economic crises and overhead was a single word…Time. This represents an even tougher obstacle for salespeople, some of whom were already relegated to being a sound bite with some of the customers they call on. As a result, Time is the second elephant in the room.

The Answer: During tough economic times success for companies rests as much on the effectiveness their salespeople have with customers as it does with the solutions their products and services deliver. The answer for many of the challenges facing sales professionals, therefore, starts with a simple question: What's Your Sales Story & Why?

The answers to this question and more have been provided in Brown's new book, "What's Your Sales Story?". Due to the reality based approach Brown uses to confront major issues facing salespeople and the fact he does not rely on outdated techniques and clichéd sales tactics to achieve this has already placed the book on the must read status with many top executives, business owners and sales professionals.

According to Jim Trunick, senior director, corporate training and development for Allergan, "Ja Marr Brown has uniquely captured the essence of what it really takes to succeed in sales. His insider's perspective provides a valuable view from the heart, inspiring us all to value our stories and the stories of others."

Who Is Ja Marr Brown: Ja Marr Brown is the creator of The Kaizen Way™, a sales and management system that utilizes a revolutionary reality based approach to achieving perennial sales success. Brown is an award winning and highly respected senior-level sales, marketing and management executive with over 15 years in both the pharmaceutical and medical device industries. His recent book, "What's Your Sales Story?" has received wide-spread acclaim in and out of the pharmaceutical industry as he reveals the real-life ups and downs of what it takes to become a perennial sales performer.

When: Ja Marr Brown is available immediately to offer insight on the major issues and trends facing salespeople in today's economy.
Schedule Interview: To arrange a candid and eye-opening interview with Ja Marr Brown call 951-737-5579 or email info(at)whatsyoursalesstory(dot)com.

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