SalesForce4Hire(R) Continues to Expand by Investing in the Spine and Orthopedic Market

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SalesForce4Hire(R), a provider of custom sales solutions to the medical device and life science industries, has announced its entry into the spine and orthopedic sector and the appointment of David C. Cox as vice-president in charge of orthopedic development. Cox joins SalesForce4Hire(R) after 12 years consulting in the healthcare sales field and 18 years as owner-operator of Zimmer-Cox Associates, Inc., based in Raleigh, NC.

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We consider ourselves exceptionally fortunate

    The dual announcement was made by SalesForce4Hire(R) managing partner Kevin Schimelfenig. "We consider ourselves exceptionally fortunate," he said, "to find an ideal leader for this new thrust of our national business right in our backyard in Raleigh. David's background aligns ideally with our launch of an orthopedic dimension in our spectrum of marketing and sales services for start-up and established medical companies."

SalesForce4Hire(R) helps American and international medical technology businesses penetrate U.S. markets through a variety of consulting services, the creation of custom sales channels and the organization and training of customized sales teams. In its newest specialty area, Schimelfenig said, the company will be supporting the marketing and sales of emerging spinal devices and treatment solutions, innovative osteo-biologic products and new trauma devices.

In addition to heading a surgical implant/instrument distributorship and designing sales training programs, Cox has acquired a deep knowledge of orthopedic surgical protocol, orthopedic implant design and operating room procedures. He is a graduate of North Carolina State University.

About SalesForce4Hire(R)

SalesForce4Hire(R), a wholly-owned subsidiary of McGeever, provides scalable, custom sales solutions, designed to rapidly initiate and continually drive revenue, to medical device and life science companies. Sales solutions include dedicated, "shared-bag" and independent field professionals. Services are customized and extend to providing turnkey sales support infrastructure.

SalesForce4Hire(R) has engaged with, or is actively engaged with, four types of companies:

-- Investor-driven, U.S. start-up medical device companies.

-- Existing foreign medical device companies seeking U.S. market entry.

-- Existing U.S. companies migrating products or technology into the healthcare marketplace.

-- Existing U.S. healthcare companies seeking to expand into new market settings and segments while maintaining their core sales team focus.

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Kevin Schimelfenig
800-717-7344, ext. 7
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