SalesStaff LLC Unveils New B2B Demand Generation Brand SalesStaff-EDU Serving the Education Technology Sector

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In response to increased demand for marketing programs targeting decision-makers in the Education sector, SalesStaff LLC has developed a new business unit dedicated to providing B2B lead generation, appointment setting, and demand generation services for vendors seeking to penetrate Higher Education and K-12 institutions.

With the combined capabilities of SalesStaff and Red Base Interactive, we’re pleased to be able to offer a suite of sales and marketing services to companies that serve educational institutions.

SalesStaff LLC, a Houston-based demand generation firm, unveiled a new brand, SalesStaff-EDU, which will serve clients seeking to sell products and services to the Education sector, to include Higher Education, private schools, specialty schools and K-12. Through a proprietary lead nurturing methodology, SalesStaff works with these clients to generate highly qualified sales meetings with decision-makers in the Education industry.

With students, teachers, and administrators alike becoming more tech-savvy, there has been an increased demand for better technology in the classroom. This demand is primarily driven by a keen awareness of how technology makes for easier learning and more efficient management of functions unique to the Education industry. According to a report from Compass Intelligence, an IT consultancy and market research firm, IT spending in education is expected to top $56 billion in 2012, up from $47 billion in 2008. The bulk of IT spending is occurring in higher education – about 64% versus 36% in K-12. Internet and electronic learning tools which accounted for $9.1 billion in spending in 2008, and is expected to grow to $12.9 billion in 2012.

“We’ve seen a genuine need in the marketplace for effective demand generation directed at Education prospects,” says SalesStaff CEO, David Balzen. “We’re passionate about growing our clients’ sales funnels and we’re excited to serve the education vendor market with B2B sales prospecting programs that show tremendous ROI.”

The launch of the SalesStaff-EDU brand comes right on the heels of SalesStaff’s acquisition of B2B data services company, Red Base Interactive, in July 2012. In fact, the Red Base acquisition and the new SalesStaff-EDU brand have tremendous synergy in that Red Base Interactive has a remarkable inventory of decision-maker contact data within the K-12, private school, specialty school and Higher Education sectors. Balzen says, “With the combined capabilities of SalesStaff and Red Base Interactive, we’re pleased to be able to offer a suite of sales and marketing services to companies that serve educational institutions. Whether the need is accurate, updated decision-maker data in the education sector, or end-to-end sales prospecting services, we are in a unique position to assist our clients whatever their marketing campaign needs may be.”

As a result of increased demand for marketing services targeting the education sector, SalesStaff brings their pay-for-performance appointment setting and sales lead generation programs to vendors looking to sell to decision-makers in the K-12, private schools, specialty schools and Higher Education industries. SalesStaff President, Bryan Brorsen, says, “During the past twelve years, we’ve executed a number of marketing campaigns targeting key personnel at educational institutions. With that experience and the increased demand for sales and marketing services which target decision-makers in the education space, developing the SalesStaff-EDU brand name was a natural next step.”

About SalesStaff-EDU
SalesStaff-EDU is a premier provider of appointment setting and demand generation services for companies serving Higher Ed & K-12 institutions. For more information, visit or contact by phone 888-591-8022 x333. To schedule an interview with David Balzen, please contact 888-591-8022 or by email at info(at)prosalesstaff(dot)com.


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Garrett Hollander
SalesStaff LLC
888-591-8022 370
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