Demand Generation Firm SalesStaff LLC Acquires Marketing Data Company Red Base Interactive

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The acquisition of Red Base Interactive by Houston-based demand generation firm SalesStaff LLC provides the valuable addition of accurate high performance business contact lists for email marketing, mailing and telemarketing while creating meaningful cross-sell opportunities.

SalesStaff LLC Red Base Interactive
Given our existing leadership in Demand Generation solutions, we view Red Base Interactive as a significant cross-selling and growth opportunity within our existing client base.

SalesStaff, LLC., a leading demand generation firm serving Fortune 2000 and other enterprise customers throughout North America, today announced that it has acquired Florida-based Red Base Interactive, LLC, a marketing data firm focused on higher education and technology executive contacts.

"We're pleased to add Red Base Interactive’s expertise to SalesStaff’s solutions portfolio in this well-structured transaction,” said David Balzen, SalesStaff’s chief executive officer and chief sales officer. “Red Base Interactive is a well-run business that has realized consistent growth and impressive margins while building its reputation as a leading provider of marketing data solutions to Fortune 2000 companies nationwide. Enterprises accustomed to engaging SalesStaff for our deep expertise in demand generation can now leverage our expanded marketing data resources as well.”

“Given our existing leadership in Demand Generation solutions, we view Red Base Interactive as a significant cross-selling and growth opportunity within our existing client base," said Bryan Brorsen, SalesStaff’s president and chief operating officer. “Red Base Interactive’s strong presence in the technology and higher education markets builds upon our already substantial footprint in those important markets, while their technology platform for data cleansing and delivery is something we’ll have the immediate capacity to leverage across our entire client base.”

The acquisition of Red Base Interactive also:

  • Expands SalesStaff’s market presence in the demand generation marketplace;
  • Adds more than a million contacts to the company’s existing data depository of executive-level decision makers; and
  • Adds client relationships with enterprise customers including EMC2, RosettaStone, BlackBoard, Facebook,, and many others.

“SalesStaff is well known for its expertise across many sales outsourcing platforms and is already perceived as one of the leading demand generation firms in the country,” said Brorsen. “Red Base Interactive accelerates our collective opportunities for further growth and success.”

About SalesStaff
SalesStaff is a premier provider of appointment setting and demand generation services for business-to-business companies. For more information, visit or contact by phone 888-591-8022 Ext. 333. To schedule an interview with David Balzen, please contact 888-591-8022 or by email at info(at)prosalesstaff(dot)com.

About Red Base Interactive LLC
The primary focus of Red Base Interactive is to provide accurate contact information for today’s key leaders and Decision-Makers with C-Level, VP-Level, and Director-Level titles. For many years, Red Base Interactive has provided a comprehensive solution to marketing executives that allows them to connect with a relevant audience. For more information, visit or contact by phone 877-469-1503 or by email info(at)redbaseinteractive(dot)com.


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Garrett Hollander
SalesStaff LLC
888-591-8022 370
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