Craftsmanship at Heart of New Specialty Salsas from Pace Foods: New Line of Five Premium Salsas Will Spice Up Variety Available to Consumers

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Catering to the increasingly adventurous tastes of today's consumer across the country, Pace Foods introduces a new line of five specialty salsas that are made with a combination of ingredients that include guajillo peppers, queso blanco and asadero cheeses, tomatillos and real blue agave tequila. The new line, which will be available in all markets, offers the same quality, consistency and craftsmanship that made "Pace" salsa and picante sauces the best selling salsa varieties in the Mexican sauce category. The five new bold varieties of flavorful salsas are:

These five flavorful salsas showcase the versatility of salsa and really allow people to be more creative in using them to make every meal a special occasion.

    -- Tequila Lime Salsa -- Real tequila from blue agave cooked down to concentrate the flavor, and then added to hand-selected jalapeno peppers, onions and the best tomatillos, topped off with just a hint of lime juice.

-- Triple Pepper Salsa -- A bold, rich salsa featuring green chili, serrano and guajillo peppers.

-- Salsa Verde -- Hand-selected jalapenos and chunks of tomatillos, seasoned with a splash of lime and spiked with smoked Spanish paprika.

-- Pico De Gallo -- Inspired by the classic, with chunks of hand-picked jalapenos, onions, and diced tomatoes and a touch of fresh cilantro.

-- Mexican Four Cheese Salsa Con Queso -- This Queso is packed with four distinctive cheeses - Monterey Jack, Cheddar, Asadero and Queso Blanco. Add a blend of jalapenos, sweet red peppers and onion and the result is extraordinary flavor.

Each new variety embodies the craftsmanship that the "Pace" brand has passionately perfected for over 60 years. "Pace salsas are known for using the freshest possible ingredients and delivering a consistent high quality that our consumers can count on in every bottle," said Eric Shultz, Brand Manager. "The culinary team that developed this line of specialty salsas was extraordinarily passionate about each new variety. They were committed to the idea that each new variety would deliver an incredible salsa experience. This same commitment to excellence and detail went into the design of our new packaging, which features a black label that gives the bottles a distinctive look, which better communicates the quality of these premium salsas."

"Our new specialty salsas were developed from scratch, rather than by adding different flavors to our existing salsa line," said Cathy Marschean-Spivak, Creative Kitchen Leader for Pace. "We're continually inspired by the 'Pace' brand's heritage, which led our culinary team to search out the finest ingredients in order to deliver the flavor experience that 'Pace' is known for. For example, the Tequila Lime salsa uses real blue agave tequila rather than the tequila flavoring you often find, and the tomatillos make it the only green tequila lime salsa we've seen on the market. And the Mexican Four Cheese Salsa Con Queso includes authentic cheeses such as Asadero and Queso Blanco - harder to find, but worth it for the extra flavor."

While the new line of specialty salsas offers a whole new take on dipping, "We found that consumers are looking for more variety and ways to use salsa beyond just traditional dipping," said Shultz. "These five flavorful salsas showcase the versatility of salsa and really allow people to be more creative in using them to make every meal a special occasion."

Each new variety of "Pace" specialty salsa is available in stores nationwide in a 16-ounce bottle with a suggested retail price of $3.49. Creative salsa recipes and serving suggestions are available on the "Pace" brand's website, at http://www.pacefoods.com.

About Pace Foods

Pace Foods, founded in 1947 when David Pace introduced his original "Pace" Picante sauce, today is a leading brand of salsas and Picante sauces. David Pace was passionate about using the freshest ingredients, harvested and hand-selected in peak season to achieve the best flavor and quality - a tradition that has been proudly carried on by Pace Foods since it was acquired by Campbell Soup Company in 1995.

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Laura Hernandez Aplin
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