!Salud! The Oregon Pinot Noir Auction Tops $670,000

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20th Anniversary Celebrates Oregon Wine, Founders, History, Collaboration

The monies raised will cover essential medical care for thousands of seasonal vineyard workers and their families who rely on our services. The entire Oregon wine industry will benefit.

The Oregon wine community and Pinot Noir collectors from across the country generously bid to the highest level in three years at the 20th anniversary of !Salud! The Oregon Pinot Noir Auction. The final total of $670,000 exceeded 2010 figures by $20,000 and brings the total raised over the course of the event’s history to over $9 million to provide healthcare services for Oregon’s seasonal vineyard workers.

Held November 11 and 12, Friday’s Big Board auction quickly raised $160,316 from exclusive 2010 vintage cuvees produced by the “!Salud! Vintners Circle” of Oregon’s top winemakers.

Donna Morris of Winderlea Vineyard & Winery spoke on behalf of her auction co-chairs Paul Sehdev, M.D. and Will Neuhauser: “Reaching the 20-year milestone on such a positive note is a testament to the wine community’s respect for our workers and for the recognition of Oregon Pinot Noirs. The monies raised will cover essential medical care for thousands of seasonal vineyard workers and their families who rely on our services. The entire Oregon wine industry will benefit.”

Highlights of the event included an energetic special appeal paddle raise which generated $105,000 for the program. Animated bidding on 20 live auction lots included a rare vertical of !Salud! cuvees from each of the 20 years. Oral auction lots were collaboratively introduced by the vintners themselves, providing unique and personal perspectives on the packages.

Honored as Legacy Winemakers and !Salud! founders, Nancy and Dick Ponzi of Ponzi Vineyards recalled the first event, co-chaired with Laurence Hornick M.D. of Tuality Healthcare, which raised $127,831 in 1992. “Without the skills and dedication of the vineyard workers, the wine industry simply wouldn’t exist. The workers are invaluable members of our family business,” said Nancy. “It has been an honor to play a part in !Salud!’s success over the years and watch it become the flagship for Oregon Pinot Noir.“

The “Los Heroes de !Salud!” award was accepted by Veronique Drouhin-Boss of Domaine Drouhin Oregon, on behalf of her family in recognition of their ongoing support and contributions to the mission.

About !Salud!: Created by a group of Oregon winemakers and Tuality Healthcare physicians to address the healthcare hurdles faced by seasonal vineyard workers, this effective and far-reaching program is unique to Oregon. Workers who cannot qualify for benefits due to the brevity of their employment with each winery or vineyard are given access to medical services and preventative healthcare under the guidance of medical professionals through education and advocacy.

2010 statistics include:
3,614 workers and family members enrolled in the program
900 wellness screenings at the worksite
3,159 dental procedures performed
1,414 medical clinic visits documented

Next Year: The 2012 Auction will take place on November 9 and 10
Website: saludauction.org (for auction and mission information)

Vintners Circle Wineries:
Adelsheim Vineyard; Amalie Robert Estate; Antica Terra; ArborBrook Vineyards; Archery Summit; Argyle; Ayres Vineyard; Beaux Frères; Bethel Heights Vineyard; Chehalem; Cristom Vineyards; Dobbes Family Estate; Domaine Drouhin Oregon; Dusky Goose; Elk Cove Vineyards; Erath Winery; Evening Land Vineyards; The Eyrie Vineyards; Hamacher Wines; Ken Wright Cellars; King Estate Winery; Lange Estate Winery; Maysara Winery; Patricia Green Cellars; Patton Valley Vineyard; Penner-Ash Wine Cellars; Ponzi Vineyards; R. Stuart & Co.; Raptor Ridge Winery; Scott Paul Wines; Shea Wine Cellars; Silvan Ridge; Sokol Blosser; Soléna Estate; Soter Vineyards; St. Innocent Winery; Stoller; Torii Mor; WillaKenzie Estate; Willamette Valley Vineyards; Winderlea Vineyard & Winery; Witness Tree Vineyard.


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Lindsay Coon
Tuality Healthcare
(503) 681-1850
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Sheila Nicholas
Nicholas Communications
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