Samsung Revitalizes Notebook PC Market with Launch of New Premium Portables

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Company aims to extend market leadership to the notebook PC product segment with five different models for every user

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Coupled with enhanced performance and extended battery life capabilities consumers expect with Intel-based processors, these new Samsung introductions will help augment the growth of the notebook market segment in Asia Pacific.

Samsung Electronics today unveiled a variety of new notebook PC products, signalling its commitment to grow its regional market presence in the mobile computing segment. The new premium, high-performance line-up includes five different models from the X and R Series notebook PCs and N Series mini notebooks that will cater to a wide spectrum of consumers and business users.

"Samsung is well-recognized globally for its design-focused notebook PCs that come with cutting-edge technologies. With this launch, Samsung is now able to provide a complete PC computing solution to our customers and realize our commitment of providing advanced mobile computing designs of the highest reliability and quality," said Mr. Moon Sung-Hyun, Managing Director, Samsung Asia.

Building on Samsung's success to date, the company's foray into the notebook PC market is a strategic move to extend its leadership and propel regional growth in the IT segment. Samsung is already the market leader in monitors and the number two player in A4 laser printer market in Southeast Asia and Oceania. By expanding its IT product offerings to include notebook PC, Samsung intends to tap on the dynamic growth of this region and enhance its presence in the regional IT industry.

Despite the slowing economy, global notebook PC shipments grew 10 per cent year on year in the first quarter, according to iSuppli. IC Insights' Integrated Circuit Market Drivers Report 2009 further projects that notebook PC shipments will rise 13 per cent to 156 million systems this year. In particular, Display Search is forecasting a 66 per cent year on year growth in the mini notebook category to exceed 27 million units globally in 2009.

With its track record in providing the best-in-class hardware and software solutions for optimal performance and its partnership with Microsoft, Samsung is well-placed to capture market share in this growing segment.

"Samsung's new notebook PCs are a great addition to the market, offering attractive choices for consumers," said Mr. Dave Fester, general manager of marketing in the OEM division at Microsoft. "Windows software is perfectly matched to each of Samsung's broad range of notebook PCs to complete the ultimate computing experience for consumers."

"Samsung's new range of notebooks bring a kaleidoscope of innovative form-factors, finishes and color options to consumers who want more personalization in their notebook designs," said Ms. Rupal Shah, APAC sales director, Intel Technology Asia. "Coupled with enhanced performance and extended battery life capabilities consumers expect with Intel-based processors, these new Samsung introductions will help augment the growth of the notebook market segment in Asia Pacific."

The launch of Samsung's new notebook PC line-up into the Southeast Asia and Oceania market will contribute to the company's targets of doubling its global growth in the notebook PC segment this year and achieving a top five ranking in the notebook PC market in five years. Its computer business is also targeting a compound annual growth rate of 60 per cent through to 2012.

Samsung's new innovative line-up of notebook PCs include:

Notebook PC:

  •     X Series Notebook PCs - Built for maximum portability, the 14.1-inch ultra-thin and light X460 packs the world's first 2950mAh six-cell battery for an unrivalled 10 hours of computing use. The X460's secure biometric fingerprint and trusted platform module authentication system makes it a key choice for mobile professionals.
  •     R Series Notebook PCs - Samsung's R420 and R470 come with 14.0-inch LED widescreen displays. Both models feature an innovative water-tight seal around the chassis to prevent damage if liquid is spilt on the notebook PC. The R Series also comes with SuperSilent Mode© for noise-sensitive environments.
  •     N Series Mini Notebooks - Comprising the N120 and N310, the lightweight and eye-catching Samsung N Series Mini Notebooks built with HSPA, WiMAX and WiBro technologies can provide more than 10 hours of battery life for extended surfing and entertainment. The N Series is ergonomically designed with large keyboards for greater user comfort.

About Samsung Electronics:
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com .

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