San Jose, CA (PRWEB) November 08, 2012
After an unseasonably warm winter and spring, a booming pest population contributes to explosive growth for the environmentally responsible exterminator Alterra Pest Control, who recently announced a record-breaking summer of growth: over 53,000 new customers in a single summer, a feat rarely seen in the pest control industry. With just 13 different market locations, Alterra is the first company of its kind to accomplish such remarkable growth in such a short period of time.
Alterra Pest Control started the year with a specific goal of attracting 50,000 new customers in 2012. In the month of May alone, they added over 10,000 new accounts; this combined with their unbelievable summer growth of 53,000—Alterra has far exceeded any of their original growth projections.
As the nation experienced unseasonably warm temperatures, Alterra Pest Control felt that the market conditions would be favorable to bringing in a significant number of new customers. And they were right. Northern California saw an increase in Argentine ants, black widow spiders, and rodents, and during the summer, the San Jose and East Bay area saw an increase of approximately 4,900 new Alterra customers.
Many pest control companies function with the single-minded goal of exterminating unwanted pests at any cost. Alterra Pest Control believes in doing things a little differently. Alterra is a progressive company committed to helping protect the world’s health from disease-carrying pests while reducing potential damage to the environment. To achieve this goal, Chief Customer Officer Derrick Royce has developed an extensive training program for all of its operations teams.
“This year we significantly fine-tuned our training programs for both the sales and operations teams. We have completely revamped our process manuals, training videos, and weekly technical trainings. We are also grateful to our Chief Customer Officer, Derrick Royce, for developing Alterra University, a wide variety of customized trainings to help improve overall customer service.” –Vess Pearson, President
Within Alterra’s ambitious growth-goals also lies the desire and mission to increase the quality of their customer’s lives with every Alterra interaction.
“Alterra’s goal for 2012 was to build a better company, not just a bigger one,” says CEO, David Royce, about growth. “Alterra’s family environment and core values help to strengthen our team’s willingness to WOW customers, promote referrals and feel part of something special on a daily basis. We give all the credit to this summer’s Alterra service team and the many long hard hours put in to make this extraordinary achievement possible.”
It would seem that Alterra Pest Control is right on track for even more growth and success as it continues to combine their integral core values with environmentally responsible, progressive pest control solutions. To learn more about Alterra’s core values, go to Alterra’s website at http://www.alterrapest.com/about_us
Alterra provides residential and commercial pest control services to over 400 cities nationwide (in 13 major markets). Alterra is accredited with the Better Business Bureau (BBB), and specializes in environmentally responsible pest control solutions. Alterra is also a proud partner of the United Nation’s Foundation “Nothing But Nets” which helps stop the spread of Malaria transmitted by mosquito bites. Alterra dedicates a portion of company profits annually to “Nothing But Nets” providing insecticide-treated bed nets to help save the lives of millions in underdeveloped countries.