San Diego, CA (PRWEB) October 12, 2006
Demonstrating a fresh perspective on current issues facing San Diego County’s top business minds, Sermo Media today offers a preview of its new monthly magazine entitled bizSanDiego. The first installment, dubbed appropriately the “Innovation Issue” will feature six companies that are redefining their industries. Each of the companies profiled represents the best in their respective fields, which include technology, biotech engineering, aviation, manufacturing and even a brewery.
The launch of bizSanDiego magazine is only one way the brand intends to connect readers. The publication will be an initial step in providing fodder for the blogs and discussion boards housed on the brand’s website, bizSanDiego.com. The business magazine online website, whose launch coincides with that of the magazine, will expand on the publication’s monthly content and represents another platform on which readers will be able to communicate. Namely, bizSanDiego.com will give people the means to populate the San Diego business directory, add to a master calendar of events for San Diego businesses and to participate in business discussion forums on relevant issues in the community.
“The premier issue of bizSanDiego represents just one of the opportunities we will have to engage readers. Each platform we’ve developed for communication, such as the website, blogs and reader polls, works toward strengthening the dialog we create in San Diego,” said Brian Sacks, publisher of bizSanDiego. “In our inaugural issue, we have selected six emerging companies to feature, in print and on the website, that truly epitomize the continued business growth enjoyed in the county.”
In its first issue and in all that follow, bizSanDiego will bring a distinctive voice, telling stories about a range of topics previously untold. Offering readers inspiration, actionable lessons and best practices, the magazine will include an assortment of regular features that encapsulate the latest happenings in business.
These regular features include:
- FIRST UP: Trends, facts and happenings in San Diego County’s business community
- SECRET SAUCE: How the people behind the success story got started
- DIALOGUE: One question, different answers. A discussion of various perspectives from leaders in various industries
- MONEY MATTERS: From venture capital to finance tools, a guide to the business of money
- LEGAL BRIEFS: Legal speak, but not the kind you can’t understand
- MARKETING DEPT: New ideas and advice on the latest marketing strategies
- AFTER HOURS: Best places in town or cool getaway locations
- LIVE WELL: A guide to healthy living and the trends making it easier
- BIZ WISDOM: Executives share insight on their careers, including lessons learned and advice remembered
Recognizing the potential to reach a wide-spread audience, several distinguished businesses throughout San Diego County have signed on to advertise in the magazine. Some of these note-worthy advertisers include Cox Business Services, BMW Motorcycle, insurance provider Barney & Barney, LLC, accounting firm RSM McGladrey, Inc. and prominent law firm Mintz Levin.
"San Diego has been known for its entrepreneurial culture and Mintz Levin is excited to be involved in the launch of this new publication that will help tell those stories while providing valuable insight to other local entrepreneurs and corporate leaders," said David Salisbury, director of business development of Mintz Levin.
bizSanDiego is made up of a variety of forums designed to galvanize the city of San Diego business community from Oceanside to Otay Mesa to engage in meaningful dialogue and “conversation that matters.” The brand’s mission is to find innovative professionals and organizations that are building the future, and to present their stories in smart, compelling and useful ways that will contribute to the overall San Diego County business community.
bizSanDiego is about innovative people and ideas. Whether through the business magazine, online at the bizSanDiego website, blogs, podcasts or in-person networking events, bizSanDiego inspires conversations that matter by igniting an atmosphere of change that will give people a new way to feel connected, be heard and regularly participate in two-way dialogue. bizSanDiego will stimulate ongoing conversations among business leaders and create a two-way communication among those “in the know.”
For more information on the bizSanDiego brand, please visit http://www.bizsandiego.com or call (619) 308-0420.
ABOUT SERMO MEDIA
The company’s name -- Sermo Media -- is Latin for “a conversation or dialogue,” which truly captures the essence of the company and its mission. The foundation from which Sermo Media was built focuses around how in today’s society communications is moving away from “push” communication to more conversational and meaningful interaction that the Internet has obviously enabled, which is what truly is driving the marketplace.
While Sermo Media is a publishing company, it reaches far beyond the publication of magazines or books, and delves more broadly into creating an environment and the tools needed to foster communication, conversation and community in the markets it will serve. Sermo Media is at the leading edge of infusing emerging digital media with traditional marketing and publishing in a progressive and contemporary way to meet the needs of today’s business professional. Sermo Media is located in Phoenix, Ariz.
(619) 296-0605, ext 234
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