San Diego offers one of the nation's most desirable winter escapes, particularly due to our warm temperatures, sunny skies, great outdoors and popular family attractions
SAN DIEGO (PRWEB) December 16, 2008
"San Diego offers one of the nation's most desirable winter escapes, particularly due to our warm temperatures, sunny skies, great outdoors and popular family attractions," said David Peckinpaugh, president and CEO of the San Diego Convention & Visitors Bureau. "This campaign lets consumers use their creativity to communicate what our wonderful destination has to offer. With the help of Travelocity's ExperienceFinderSM it is easy for visitors to dream and plan their perfect San Diego vacation."
In addition to the grand prize winner, the San Diego Convention & Visitors Bureau will also award prizes for most viral and to weekly voter/reviewer sweepstakes winners. The most viral winner, selected from the top 500 most viral entries, will win a three-day, two-night trip for two to San Diego, including airfare, hotel and attraction tickets. One winner, who participates in the campaign by writing a quality review or voting, will be chosen randomly each week to win two, one-day Adult Admission tickets to SeaWorld San Diego or the San Diego Zoo.
Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.
"The 'Wish You Were Here' campaign is a fun way for fans of San Diego to showcase the city as a preferred travel destination, as well as boost awareness for Travelocity's ExperienceFinder," said Nichole Goodyear, Brickfish's president/CEO and co-founder. "Because travel provides such a personal experience, we are eager to see the array of postcard designs entered."
About San Diego Convention & Visitors Bureau
The San Diego Convention & Visitors Bureau (CVB) sells and markets San Diego County as a preferred vacation destination and meeting and convention site. Consistently rated one of the nation's top destinations and CVBs, San Diego offers a dedicated staff, comprehensive website, http://www.sandiego.org, visitor guides, promotional materials, a multi-lingual International Visitor Information Center, and more. The Bureau's mission is to drive visitor demand to economically benefit the San Diego community. The San Diego CVB is composed of over 1,100 member organizations, businesses, local governments, and individuals seeking a better community through the region's tourism industry.
Travelocity® is committed to being the traveler's champion -- before, during and after the trip – and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world with annual gross bookings of more than U.S. $10 billion. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.
Brickfish®, a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched more than 250 successful campaigns for some of the world's premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The North Face®, Intuit, Qualcomm, and more.