Hank Freid’s Sanctuary Hotel Offers Dress Rehearsal Rate In Anticipation of Spring 2011 Debut

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Luxurious Loft-Style Accommodations Available for Four-Star Sneak Peek of Massive Renovation; Rates Range from $149 - $249 Night

New lavish accomodations at the Sanctuary Hotel

“Sanctuary Hotel’s new look is near completion and we are looking forward to unveiling our renovations next year. We know our guests are eager to see our transformation so we are giving them an insider’s view of the Sanctuary experience,” said Hank Freid.

As Hank Freid’s Portland Square Hotel transforms into the four-star Sanctuary Hotel, guests will have the opportunity to discover the new lavish accommodations before the Times Square hotel opens next spring with the Dress Rehearsal rate. The nearly 90 renovated guest rooms have been meticulously crafted with luxurious finishes such as chocolate and burnt orange leather headboards, crystal chandeliers and an exposed glass shower made from leather-printed tiles. Designed by Hank Freid and the innovative team at ICRAVE, known for projects such as the W Atlanta - Midtown, STK restaurant and the JetBlue T5 terminal at JFK, guests can enjoy amenities including flat-screen TVs, iPod docking stations, complimentary Wi-Fi and discounted parking. After the multi-million dollar overhaul is complete, the Times Square hotel lobby will be a haven from the hustle and bustle of the city for both travelers and locals alike. Available now through Jan. 31, 2011, seasonal Dress Rehearsal rates range from $149 - $249,* offering a savings of up to more than 60% as nightly rates will start at $400 when the Time Square hotel makes it grand debut next year.

“Sanctuary Hotel’s new look is near completion and we are looking forward to unveiling our renovations next year. We know our guests are eager to see our transformation so we are giving them an insider’s view of the Sanctuary experience,” said Hank Freid, CEO of Impulsive Group, owner and operator of the Sanctuary Hotel.

Receiving a complete makeover, the Times Square hotel’s lobby will serve as an extension of the guest room, inspired by the privacy and comfort of a living room. To make the design come to life Hank Freid chose an alluring deep brown and cognac color palette using rich textures and lush fabrics like terrazzo tile with brown glass chips, custom-designed print carpet and warming fireplaces complete with tiger skin travertine tiles. Colorful details such as warm yellow leather pillows and deep orange leather wall panels help to create contrast and mood. Intimate nooks will tempt visitors to linger and relax after a long day. The lobby’s illuminated glass floor will lead to a full-service restaurant and elegantly designed bar made with honey onyx, terrazzo tiles and smoked glass.

To book the Dress Rehearsal rate, please call (212) 382-0600 or use promo code DRESS when booking online at http://www.portlandsquarehotel.com. For information about the Sanctuary Hotel please visit http://www.sanctuaryhotelnewyork.com.

About Impulsive Group
The Impulsive Group, a New York-based lifestyle hospitality firm, specializes in luxurious and designer hospitality real estate. The firm, under the direction of CEO Hank Freid, embraces unique design concepts and intimate guest service to create a collection of urban retreats that offer an alternative travel experience. Impulsive Group represents a diversified collection of sophisticated boutique properties in New York including the four-star boutique Sanctuary Hotel opening in spring 2011, the Marrakech Hotel and Broadway Hotel & Hostel. Along with posh hotels, Impulsive Group is also the owner and operator of several luxury charter yachts including the Impulsive, a 126-foot Norship in the Mediterranean and Caribbean. For additional information about Impulsive Group, call 212-247-2211 or visit http://www.impulsivegroup.com.

*Rates are based on availability, double occupancy and do not include tax or service charge.

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Allison Greenberg
Quinn & Co.
212-868-1900 ext. 262
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Michelle Abril
Quinn & Co.
212-868-1900 ext. 237
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