Jaguar San Diego Celebrates Newly Renovated Showroom

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San Diego European Motorcars celebrates the redeveloped, state of the art Jaguar showroom for Jaguar San Diego. The showroom is part of a multi-million dollar renovation that will also extend to the dealership’s Aston Martin and Lotus Franchises.

Jaguar San Diego

Jaguar San Diego

We hold ourselves to very high standards and are dedicated to continually outpacing customer expectations.

Jaguar San Diego is proud to announce the Grand Opening of its state of the art showroom on the San Diego European campus. The redeveloped showroom, part of a large scale investment by the group, allows the Jaguar lineup even greater visibility, and provides an improved experience for clients of the dealership.

“This is just the beginning of a multi-million dollar renovation that will include several additional projects,” said David Murphy, President of Jaguar San Diego. “Prior to our opening last year, there had been a 2-year Jaguar absence in San Diego, and we are incredibly pleased at the response and interest the city has shown.”

Jaguar San Diego officially opened its doors during the summer of 2011, when California European Motorcars welcomed the location into its family of dealerships, building on a 16-year history of exceptional Jaguar experience in Rancho Mirage. In addition to this new showroom, California European provides luxury automobile sales and service in San Diego, Rancho Mirage, and Newport Beach.

“In addition to the expanded, high-tech showroom, this investment provides clients with state-of-the-art service facilities, exclusive factory trained technicians, and leading customer satisfaction,” Murphy added. “We hold ourselves to very high standards and are dedicated to continually outpacing customer expectations.”


California European Motorcars is a multi-franchise provider of premium automobiles including Audi, Aston Martin, Bentley, Jaguar, Lotus, Maserati, Porsche, Land Rover and Rolls Royce. Established in 1996 to provide an automotive environment suited luxury enthusiasts, California European now has three Southern California locations in Rancho Mirage Newport, and San Diego. Learn more at

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John Canales
Jaguar San Diego
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