Salt Lake City, UT (PRWEB) November 09, 2012
Alterra Pest Control blasts by company goal with 53,000 new accounts in a single summer—a feat rarely seen before in the pest control industry. As USA Today correctly predicted, this summer proved to indeed be a “Bug Bonanza.” An uncharacteristically warm winter and spring lured pests out a bit earlier this year, and in record numbers. Utah saw increases in spiders, wasps, and ants; Alterra Pest Control was ready.
At the beginning of the year, Alterra Pest Control set the specific goal of attracting 50,000 new customers in 2012. They opened 13 new locations nationwide and in May alone they added a combined total of over 10,000 new customers—they seemed well on their way to achieving their goal. As the summer progressed, it was clear that Alterra would far exceed their growth-goal. The recently opened location in the Salt Lake City area contributed approximately 4,700 new customer accounts to the staggering overall 53,000 new customers in a single season.
Alterra knew that the potential for growth in 2012 was large, and they approached this opportunity with careful planning. They wanted to be able to support their new customer base with progressive, environmentally responsible pest control as well as to increase the quality of their customer’s lives with every Alterra interaction.
“This year we significantly fine-tuned our training programs for both the sales and operations teams. We have completely revamped our process manuals, training videos, and weekly technical trainings. We are also grateful to our Chief Customer Officer, Derrick Royce, for developing Alterra University, a wide variety of customized trainings to help improve overall customer service.” –Vess Pearson, President
While Alterra Pest Control has never made a secret of their growth-goals, their company was aiming for a more specific kind of growth: better, not just bigger.
“Alterra’s goal for 2012 was to build a better company, not just a bigger one,” says CEO, David Royce, about growth. “Alterra’s family environment and core values help to strengthen our team’s willingness to WOW customers, promote referrals and feel part of something special on a daily basis. We give all the credit to this summer’s Alterra service team and the many long hard hours put in to make this extraordinary achievement possible.”
Alterra firmly maintains that it is “their people” who are important, both their employees and their customers.
“I attribute Alterra’s massive growth to each one of our employees diligently living by our 10 Core Values, which are the back bone of our culture,” says Royce about his staff and company culture. “In any business, you have to get the right people onboard to ensure long-term success.”
With their focus on the customer’s experience with Alterra, the value they place on a customer’s referrals, and the company’s conscientious and environmentally responsible methods of pest elimination, Alterra Pest Control certainly seems positioned on the path for sustained growth and success in Utah and beyond.
Alterra provides residential and commercial pest control services to over 400 cities nationwide (in 13 major markets). Alterra is accredited with the Better Business Bureau (BBB), and specializes in environmentally responsible pest control solutions. Alterra is also a proud partner of the United Nation’s Foundation “Nothing But Nets” which helps stop the spread of Malaria transmitted by mosquito bites. Alterra dedicates a portion of company profits annually to “Nothing But Nets” providing insecticide-treated bed nets to help save the lives of millions in underdeveloped countries.