Global Sanitary Paper Products Market to Reach US$112 Billion by 2015, According to a New Report by Global Industry Analysts, Inc.

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GIA announces the release of a comprehensive global outlook on the Sanitary Paper Products Market. Leaving behind recession, the worldwide demand for sanitary paper products is growing despite being tagged as non-environment friendly. Demographics continue to play a significant role in driving product demand.

Sanitary Paper Products: A Global Outlook

Follow us on LinkedIn – While several markets collapsed during the recession, the market for sanitary paper products was less impacted, given their status as essential commodities. Economic recovery is restoring consumer spending capacity for high-quality products. With stiff competition amid manufacturers to retain their market shares and consumers switching from inexpensive goods to luxury or chic disposable paper products, the market is expected to post steady growth. Restoration of employment is also spurring demand for sanitary paper products in offices. Further, increase in the population of baby boomers is expected to drive sales of incontinence products.

Changes in the demographic structure of the consumer base for sanitary paper products have irreversibly altered the prospects and market opportunities for players in this space. Declining birth rates, especially in North America, and Western Europe, has led to a slowdown in baby diaper sales. On the other hand, developing markets such as Asia Pacific, Latin America, and Eastern Europe are picking up pace driven by increasing birth rate, better income and retail expansion, which has improved access and attainability. The overall market for tissue paper is growing with rise in usage of these paper products in paper towels, toilet paper, sanitary napkins, and facial tissues. The market is consolidating with several leading players focused on reshuffling their businesses for expanding their businesses and gaining cost-competitiveness. Innovation is currently rife in the sanitary paper products market, as most segments near saturation. Category-wise, eco-friendly diapers and nappies are emerging, following environment safety issues raised over their disposability.

The research report titled “Sanitary Paper Products: A Global Outlook” announced by Global Industry Analysts, Inc., provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global sanitary paper products market, identifies major short to medium term market challenges, and growth drivers. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include US, Canada, France, Germany, Italy, UK, Spain, Russia, Australia, China, India, Japan, Saudi Arabia, Brazil and Egypt, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of companies worldwide.

For more details about this comprehensive industry report, please visit –

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.

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Global Industry Analysts, Inc.
Telephone: 408-528-9966
Fax: 408-528-9977
Email: press(at)StrategyR(dot)com
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