Nationwide Insurance Unveils New Ad Featuring Sanjaya Malakar
View the Former American Idol Contestant’s
New Ad at Nationwide.com or Design Your Own Sanjaya Look at
Sanjaya-ize.com.
COLUMBUS, Ohio (Business Wire EON/PRWEB ) August 20, 2008 --
Nationwide Insurance® unveiled today its
newest Life Comes at You Fast® ad,
featuring former American Idol contestant, Sanjaya Malakar. In the
tradition of Kevin Federline, Fabio and MC Hammer, Sanjaya becomes the
latest celebrity to poke fun of himself in one of Nationwide’s
commercials. The company’s Web site
features the new commercial. A new microsite allows fans to upload a
personal image and create their own “Sanjaya”
look using the Nationwide Sanjaya
widget.
“I think it turned out really funny,”
said Malakar. “I know from personal
experience that Life really does Come at You Fast. I went from
being an unknown singer to appearing before of millions of people as an
American Idol contestant. Now I am doing a commercial for Nationwide
Insurance. I’m excited to see what happens
next in my career.”
In the ad, Sanjaya visits India to seek advice from a wise man who tells
him he needs a retirement
plan – and a haircut. Sanjaya sports a
hairstyle similar to the ones he made famous while on American Idol
(Season 6).
At www.Sanjaya-ize.com, fans
can upload a picture and try on various hairstyles, outfits and
accessories worn by Sanjaya in the new ads and during American Idol.
When their look is complete, the Nationwide Sanjaya widget allows fans
to share their new look with friends and family.
The ad featuring Sanjaya is one of six new spots designed to help
Nationwide reach South Asian American consumers. It will air on U.S.
cable stations catering to South Asian audiences. This is the third year
for Nationwide’s South Asian advertising
campaign.
“We know from watching American Idol that
Sanjaya appeals to many audiences,” said
Steven Schreibman, Nationwide’s vice
president of advertising and brand management. “We
knew that because of his South Asian heritage and a great personal Life
Comes at You Fast story, Sanjaya was a good fit. We found out that
there is a lot of public interest in seeing the ad, so we made it
available online.”
In addition to Sanjaya’s ad, visitors to the
Web site can view other Nationwide commercials in the new South Asian
campaign, as well as behind-the-scenes video and photos of Sanjaya.
Nationwide, based in Columbus, Ohio, is one of the largest diversified
insurance and financial services organizations in the world, with more
than $161 billion in assets. Nationwide ranks #108 on the Fortune 500
list. The company provides a full range of insurance and financial
services, including auto
insurance, and motorcycle, boat, homeowners, life, farm, commercial
insurance, administrative services, annuities, mortgages, mutual funds,
pensions, long-term savings plans and health and productivity services.
For more information, visit www.nationwide.com.
Nationwide, Nationwide Insurance, the Nationwide framemark, Life
Comes at You Fast, and On Your Side are federally registered service
marks of Nationwide Mutual Insurance Company.
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