Conceive Plus(R) Delivers Positive Results

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The Multi-Use Tube has been voted the most popular Conceive Plus® fertility method in a recent survey. The results come following an online poll on Facebook that asked users which was their preferred Conceive Plus® product.

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The unique design of the applicator means it is the most direct and accurate method of delivering the lubricant where it is needed most.

The Multi-Use Tube has been voted the most popular Conceive Plus® fertility method in a recent survey. The results come following an online poll on Facebook that asked users which was their preferred Conceive Plus® product. Fifty per cent of participants favoured SASMAR®’s Conceive Plus® Multi-Use Tube, whereas the Conceive Plus® Pre-Filled Applicators came second with 16% of the votes.

Whilst consumers clearly prefer the Conceive Plus Multi-Use Tube, the company recommends using both products as part of couples’ fertility regimen. Ara Dolyan, Commercial Manager at SASMAR® stresses the importance of using the two products in conjunction to maximize the chances of getting pregnant:

“The unique design of the applicator means it is the most direct and accurate method of delivering the lubricant where it is needed most. The tube can also be used eternally before or during intercourse when additional moisture is required. Using the applicator intravaginally is the best way to imitate the body’s own natural secretions, which assist in creating a conception-friendly environment. This will coat the vaginal canal and cervical opening, providing the optimal environment for sperm survival and migration.”

“Vaginal dryness is also a common complaint when trying to conceive. Using both Conceive Plus® products internally and externally will help relieve this condition –heightening pleasure during sex whilst simultaneously increasing the chances of getting pregnant,” Dolyan added.

Launched in 2009, Conceive Plus® is a personal fertility lubricant designed to assist couples in conceiving a baby naturally. Whilst many lubricants are sperm-friendly, not all enhance sperm viability (keeping sperm healthy) and motility (helping sperm to swim). The advanced formula of Conceive Plus® contains both magnesium and calcium ions, the proactive ingredients in preserving sperm survival and motility.

Conceive Plus® does not contain complex sugars that may interfere with the fertilisation process. Instead, it is pH and electrolyte balanced to both sperm and fertile cervical fluid, so it is not harmful to either the male sperm of female body.

The consumer feedback poll is part of a major repositioning of the Conceive Plus® brand and follows a recent re-launch of the company’s website to create a more visible online presence. The new site has been fully optimized and enhanced to be more in line with the target audience’s needs and expectations. “The use of polls and other digital interactive media on our website is vital in determining what the consumer thinks and feels. Through encouraging debate and creating dialogue, we can promote best practice, disseminate appropriate information and deliver the products that are most needed,” said Sharron Mullender, Communications Coordinator for SASMAR®.

Conceive Plus® is available in hospitals, fertility clinics, supermarkets and pharmacies in over thirty countries. You can also buy it online. For further information about Conceive Plus® go to http://www.conceiveplus.com or if you would like to have your say in which fertility treatment is right for you, visit http://www.facebook.com/fertilitylubricant.

ENDS
Please direct all press enquires to:
Sharron Mullender
Telephone: +44 (0)207 183 9205
E-mail: smullender(at)sasmar(dot)com

About SASMAR®
SASMAR® is a multi-national pharmaceutical company with a focus on family planning. Founded in Sydney, Australia in 2005, the company is a manufacturer and major supplier of lubricants to governmental aid organisations in HIV/AIDS prevention and awareness projects in third world and developing countries. Official supplier of personal lubricants to the United Nations, SASMAR® brands are available in over 60 countries. http://www.sasmar.com

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Sharron Mullender
Sasmar
+44 (0)207 183 9205
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