Saving Valentine's Day Is More Controversial than You May Think

Share Article a new love and romance advice website, has launched a campaign to help save Valentine's Day with interesting results.

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As a result, we've created the Tree of Luv to help remind people to share their love on Valentine's Day and throughout the year.

Tree of Luv presented by was launched in mid-January 2009 as a means of revitalizing people's interest in the true meaning of Valentine's Day. "It seems like it wasn't so long ago that people took the time to really show how they felt for each other. But for some reason, in this era of instantaneous communication, messages of luv have been lost" says owner Paula Hines. "As a result, we've created the Tree of Luv to help remind people to share their love on Valentine's Day and throughout the year." To coincide with the main website, social channels have been created to help share the news of the Tree of Luv. People are now able to interact on Facebook, Livejournal, Twitter and view videos on YouTube, all relating to saving Valentines Day and sharing the love.

The goal of the whole experience is to encourage user participation through the creation of eCarvings (a free eCard) - the more people who participate the more the Tree of Luv will grow. "We hope we can get enough of a response and public reaction that the tree will be in full bloom well before Valentine's Day," Hines said. In the end, though, the point is going beyond Valentine's Day and encouraging people to take the time to show their love all year round.

And that's where the controversy comes in. So far, while reactions to the Tree of Luv have been positive, the campaign has encountered some anti-Valentine's Day sentiments. Criticisms range from those who feel Valentine's Day should not be saved as a result of its blatant over-commercialization. While others believe that Valentine's Day is just another day and that people shouldn't depend on an excuse to share their love. Recent feedback during a rather heated discussion on found many people proclaiming that their significant others are romantic all the time - and don't need a reason to show they care.

Love it or hate it, Valentine's Day is here to stay, but in the current world climate, it seems more important than ever to focus on the true spirit of the day and show people you care in ways that aren't monetarily driven, but are heartfelt, creative, and kind. presents The Tree of Luv as one alternative to the usual Valentine's Day fare.


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Paula Hines
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