Portland, OR (PRWEB) July 22, 2006
Busch Beer is teaming up with River Network, a leading national nonprofit committed to river and watershed protection, to help preserve the precious rivers and streams of Oregon and Washington.
This partnership will boost River Network’s efforts to provide assistance and information to local community-based nonprofits throughout the Northwest. When people drink water from a river or reservoir, pull a fish or two from their favorite fishing hole or enjoy a river float on a hot summer day, they might not give much thought to the challenges communities face to make these things possible.
“River Network believes that strong community-based groups are our best opportunity to protect and restore our rivers, lakes, streams, estuaries and watersheds,” said Don Elder, president of River Network. “This investment from Busch beer to strengthen local conservation partnerships and educate the public will pay great dividends to the citizens of Oregon and Washington by helping preserve our precious waters for all people, wildlife and future generations.”
Additionally, as a way to celebrate outdoor recreation, from July 14, 2006 through August 14, 2006 Busch beer consumers can register at http://www.buschwhitewater.com to win the ultimate outdoor adventure, featuring a whitewater rafting trip on the White Salmon River in the Columbia River Gorge. Consumers can learn more about the program by visiting the website or at Busch beer displays at participating retail locations. The winner will be chosen on August 23, 2006 and will be able to bring 5 friends on this adventure.
“Through this partnership, River Network and Busch will be able to work together to protect the White Salmon River as well as create awareness about the importance of protecting all of our rivers,” said Jim Lukowski, director of value brands for Anheuser-Busch. “Protecting our water resources now will ensure that future generations will be able to enjoy them just as we do.”
As part of the trip, River Network staff will educate participants about the importance of protecting rivers, while highlighting specific areas of the White Salmon where conservation work has been completed. Prior to rafting, the winner and their group will stay at Skamania Lodge where they will be able to enjoy a variety of outdoor activities. After the whitewater trip, the group will camp on the White Salmon and get to experience the ultimate Busch campground. In addition, Don Elder will cook dinner using his award winning Dutch Oven recipes.
About River Network
Headquartered in Portland, Ore., River Network is a national leader in the river and watershed conservation movement. Working with more than 700 partner groups that promote local watershed protection, River Network protects and restores rivers, lakes and streams for the benefit of people and wildlife across North America. To learn more about River Network, visit http://www.rivernetwork.org.
Based in St. Louis, Anheuser-Busch is the leading American brewer holding 50 percent of the U.S. beer market. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch ranked first among its peers in the beverage industry in FORTUNE magazine’s 2006 “America’s Most Admired Companies” and first in all eight categories measured, including social responsibility. The company is a major manufacturer of aluminum cans and is America’s top recycler of aluminum cans. In addition to River Network, Anheuser-Busch supports a variety of community-level and national environmental organizations, such as Keep America Beautiful, National Fish and Wildlife Foundation and The Conservation Fund. The companies SeaWorld and Busch Gardens Adventure Parks are leaders in animal rescue and rehabilitation, and have supported conservation projects worldwide for more than 30 years. For more information, visit http://www.ABenvironment.com.
For additional information on this partnership, or to schedule an interview with Don Elder, please call Matt Burke at 503-542-8383 or email Matt at mburke @ rivernetwork.org.
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