(PRWeb UK) October 12, 2010
Almost half (47 per cent) of all UK households now have savings, up from 40 per cent last August, according to recent research from Mintel.
Meanwhile as many as 70 per cent of all UK adults intend to invest in savings over the next six months alone. The research revealed savings accounts to be the top investment product (59 per cent), with cash ISAs taking the second spot (34 per cent).
With this increase in the number of people with savings in the UK, the Post Office has launched a new online savings account making it simple and straightforward to save.
The Online Saver account offers one of the best easy access rates in the market at 2.75% gross*/AER** variable including a guaranteed 12-month bonus.*** The savings account is ideal for savers who want to apply for and manage their savings exclusively online, while benefitting from a great rate of interest and no withdrawal restrictions or penalties.
Customers can apply for the savings account quickly and easily online.
Richard Norman, Post Office Director of Savings and Investments, said: "The Online Saver complements our existing range of branch savings accounts and marks a further step in increasing our financial services proposition and giving people a serious alternative to high street banks."
*Gross rates are fixed and do not take into account deductions of income tax
**AER stands for Annual Equivalent Rate and illustrates what interest a saver would receive if the interest was paid and compounded each year
***rate applies to annual interest option and includes 1.25% gross/AER fixed interest bonus for the first 12 months.