Adaptive Marketing’s Membership Site Wins Two Web Marketing Association WebAwards

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Awards Won for “Catalog Standard of Excellence,” and “Shopping Standard of Excellence.

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“This award is a testament to the quality, standards and creativity of our team." -Chris Varian, Group Creative Director

Adaptive Marketing LLC®, a leader in membership and loyalty programs, has received the Standard of Excellence award in two categories in the Web Marketing Association’s 2009 WebAwards Competition. The awards were for Adaptive Marketing’s discount shopping Web site,™, in the categories Catalog Standard of Excellence and Shopping Standard of Excellence.

The 2009 competition marked the 13th year for the Web Marketing Association’s WebAwards Competition, which recognizes excellence in Web site development. More than 2,000 sites from 45 countries were judged in 96 industry categories during this year's competition. Entries were scored on design, copywriting, innovation, content, interactivity, navigation, and use of technology.

In the final results, was ranked equal to or better than the WebAwards overall average in six of the seven categories. This included a score of 9.5 out of 10 in the interactivity area, which was two points higher than the WebAwards average.

One Judge, in his review of, stated, "Your homepage is great - your description of the purpose of the website is great and makes the reader want to learn more about how the site can work for them.”

According to Chris Varian, Group Creative Director at Adaptive Marketing, “This award is a testament to the quality, standards and creativity of our team. Each member of the creative, IT, and product teams who helped launch is dedicated to ensuring clear, concise and transparent communication with visitors. Every team member played an integral role in making certain this site communicated the value and exclusive discounts we provide to the members.”

About is a discount-shopping program that offers members up to 30% cash back for purchases at their favorite online stores. In addition, members accumulate bonus cash back with games, polls, rebates and other benefits.

About Adaptive Marketing, LLC

Adaptive Marketing LLC® is a leader in both membership and loyalty programs. Our programs bring value directly to consumers through an array of discount shopping and financial benefits. Our broad online and offline distribution capabilities also offer business and marketing partners effective tools to build market presence, strengthen customer relations and generate additional revenue.

About the Web Marketing Association

The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR, and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 13th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

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Aaron Berger

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