SAVO Sales Enablement Solution Now Integrated with SAP® CRM

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Through integration, customers gain the power of on-demand sales 2.0 collaboration with leading sales force automation.

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We reached out to SAVO and a number of other providers, and SAVO was our solution of choice.

SAVO, the industry-defining sales enablement leader, announced today that its on-demand sales enablement application is now integrated with the SAP® Customer Relationship Management (SAP CRM) application. SAVO’s sales enablement application is the only such solution integrated with SAP CRM 7.0 and later versions. SAVO worked closely with SAP to deliver packaged integration on current releases and out-of-the-box integration in future releases between its solution and SAP CRM, eliminating the need for custom integration.

By using SAVO’s sales enablement application with SAP CRM, companies gain the power of on-demand sales 2.0 collaboration with the power of leading sales force automation. SAVO pushes sales materials, subject matter expertise, and social intelligence from across the company directly to front-line sales users – all tailored based on contextual information within SAP CRM, and delivered through the interface. SAVO arms salespeople with the information they need to close business, resulting in improved sales efficiency and higher adoption of SAP CRM.

“We recognized that enabling sales is a common problem for many of our customers, so we wanted to partner with a best-in-class provider to deliver this additional functionality within SAP CRM,” said Jujhar Singh, senior vice president, CRM Product Management, SAP. “We reached out to SAVO and a number of other providers, and SAVO was our solution of choice. It’s a natural addition and a complement to traditional sales force automation, and we’re pleased to bring this incremental value to SAP CRM customers.”

“SAVO is pleased to partner with a forward-thinking company like SAP,” said John Aiello, chief executive officer, SAVO. “With this partnership, we’re continuing our work driving sales effectiveness for companies around the globe.”

SAVO has joined the SAP PartnerEdge™ program as an SAP software solution. Through the program, partners work closely with SAP to develop and integrate their solutions with SAP software. Integrated partner applications extend, complement and add value to SAP solutions, thereby helping mutual customers more successfully meet business needs and drive strong results.

SAVO is also participating in the SAP EcoHub solution marketplace. This community-enabled online marketplace makes it easier for customers to discover, evaluate and purchase partner solutions – such as SAVO’s – that complement their SAP applications. Solutions can be evaluated online based on feedback from other users, partners and business experts. Visitors can also schedule a solution demo on SAP EcoHub with an SAP partner, request more information, and initiate purchase of a solution.

About SAVO
SAVO is the industry's leading provider of sales enablement solutions, which maximize a sales organization's ability to communicate value and differentiation in clear, consistent, and compelling ways. SAVO's award-winning, on demand application combines proven sales and marketing best practices to address all aspects of the sales enablement challenge – spanning people, process, content, and technology. SAVO's on-demand application and services have been developed and refined through long-standing relationships with companies such as Morgan Stanley, VMware, Walt Disney, Visa, ADP, Staples, Unum and GE Healthcare. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.

SAP, PartnerEdge and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries.
All other product and service names mentioned are the trademarks of their respective companies.

SAP Forward-looking Statement
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as “anticipate,” “believe,” “estimate,” “expect,” “forecast,” “intend,” “may,” “plan,” “project,” “predict,” “should” and “will” and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

Leah Neaderthal


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