IRI Launches Contest to Find Nation's Savviest Consumers in Downturn Economy

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"Savvy Supermarket Cents™" Contest Entries Accepted at

We invite people to submit their videos and show us their new habits and rituals when it comes to purchases at the supermarket, club store, mass merchandiser or drug store.

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The current recession has created a whole new generation of thrifty consumers who know how to get creative and stretch their dollars. Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, today announced its new nationwide video contest, hosted on , which recognizes and rewards these innovatively frugal shoppers.

"The 'Savvy Supermarket Cents™' contest is a way to showcase and reward the hardworking American consumer who knows how to get creative and get the most out of their paycheck," says IRI Consulting & Innovation President Thom Blischok. "We invite people to submit their videos and show us their new habits and rituals when it comes to purchases at the supermarket, club store, mass merchandiser or drug store."

IRI's "Savvy Supermarket Cents" contest aims to identify the consumer with the savviest shopping sense and who exemplifies the smart, downturn-era shopper. Entrants can submit videos through YouTube showing how they cut costs and put their money to work in areas, such as healthcare costs, the grocery store, and beer, wine, and spirits. A panel of judges from IRI and popular mom bloggers, Alma Klein of, and Liz Gumbinner and Kristen Chase of, will choose five finalists in each category, including Family, Individual/Single, College, and Couples with no children, with contribution from YouTube user votes. Winners will receive a gift card to the grocery, mass merchandiser, drug store or club store of their choice, courtesy of IRI:

  • Four category winners will receive a $250 gift card
  • One Audience Favorite winner will win a $500 gift card
  • One overall Grand Prize winner will receive a $1,000 gift card

"I've been getting tips from frugal-minded bloggers for years now, and their shopping savvy has paid dividends for my family at the checkout," says Alma Klein, the author of the blog and competition judge. "As a working mother, I know how important it is to make every cent count. I'm excited to see even more creative strategies for stretching a dollar in these tough times."

"We love that even high-end consumers are now embracing ways to shop more responsibly, and we're so excited to be a part of IRI's effort to encourage the savviest shoppers among us to share their tips and tricks," says Liz Gumbinner and Kristen Chase, publishers of the Cool Mom Picks blog and competition judges.

The "Savvy Supermarket Cents" contest is open to legal U.S. residents who are at least 18 years of age. Candidates may submit their entries at until the final deadline on Oct. 16, 2009. Five finalists will be chosen in each category by contest judges, of which one will be selected as the Audience Favorite. Category winners and the Grand Prize winner will be chosen by the panel of judges, while the Audience Favorite will be determined by audience votes at: . For more information and full terms and conditions of the contest, please visit: .

About Information Resources, Inc.
Information Resources, Inc. (IRI) is the world's leading global provider of consumer, shopper, and retail market intelligence and insights, empowering consumer packaged goods (CPG), retail, and healthcare companies to grow their business profitably in a complex marketplace. Driving breakthrough growth in the industries it serves, the company's portfolio of services, solutions, and technology enable leading retailers and their suppliers around the globe to see what they are missing, act faster with greater confidence, and win at the shelf. Ninety-five percent of the FORTUNE Global 500 in CPG and retail leverage IRI to power their business. For more information, visit: .

John McIndoe
E-mail: john(dot)mcindoe(at)infores(dot)com
Phone: (312) 474-3862
Fax: (312) 474-2512

Shelley Hughes
E-mail: shelley(dot)hughes(at)infores(dot)com
Phone: (312) 474-3675
Fax: (312) 474-2512


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