Upcoming Savvy University College of Business Webinar to Feature Felipe Korzenny, Ph.D.

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Why In-Culture Marketing is Critical to the Long-Term Success of any American Enterprise, Thursday, February 11th @ 1:00 p.m. EST.

Savvy University's College of Business shares consumer insights and the implications these findings have from a marketing standpoint. The program is launched by Geoscape and fosters an environment for business professionals that is conducive to learning, information sharing and stimulated discussion enabling participants to gain actionable insights that lead to tangible business advantages.

The first course, Why In-Culture Marketing is Critical to the Long Term Success of Any American Enterprise, takes place on February 11th, 2010 at 1:00 p.m. EST. This course will feature César Melgoza, Founder & CEO of Geoscape, along with Felipe Korzenny, Ph.D., Director of the Center for Hispanic Marketing Communication at Florida State University. With over 50 years of experience combined, Melgoza and Korzenny will share their expertise and knowledge on why marketing to high-growth segments such as Hispanics, Asians and African-Americans is key to securing growth for corporations. They offer facts and figures that impact corporate strategy at all levels of management and show why in-culture marketing should be mandatory for most corporations.

"Advancing knowledge about multicultural marketing is not just about the important statistics that define the cultural segments, and it is not just about the language issues, it is about cultural knowledge that allows for deep connections with the consumer," states Dr. Korzenny. Dr. Korzenny has published six books and almost a hundred research publications pertaining to communication preference and cultures of Hispanics.

All proceeds acquired through the College of Business courses will be donated to the Savvy U Scholarship Fund, which benefits a number of research initiatives across the U.S. To register for this course and for a complete list of Savvy University – College of Business webinars, please visit http://www.geoscape.com/college_of_business.aspx or call 1-888-211-9353. Each course has a $100 registration fee or attendees may elect to sign up for an annual subscription for $500 allowing them access to all courses presented throughout the year. Attendees are also provided access to download a PDF version of the presented deck, a video recording of the presentation, and a podcast.

About Geoscape

Geoscape serves its clients by providing business strategy, analytics, databases and automated intelligence systems. The online Geoscape Intelligence System (GIS), the DirecTarget database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is pleased to have served most of the Fortune 500 corporations over the last several years.
Geoscape is a privately held company owned by Goldman Sachs, Inc. and César M Melgoza, Founder & CEO with principal offices in Miami.

Press Contact:

Jenna Stone or Alaina Smith at 1-888-211-9353; info(at)geoscape(dot)com; http://www.geoscape.com

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Alaina Smith
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