Collaborates with WWF-Malaysia to Help Save Malaysian Turtles

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Social Content Marketing Platform collaborates with WWF-Malaysia to build a Social Cause Widget to garner pledges against turtle egg consumption.

SAYS Malaysia WWF Malaysia Pledge Against Turtle Egg Consumption

Help Save This Little Turtle Photo by:Jürgen Freund

The cutting edge technology has enabled SAYS to build and manage this Social Cause Widget, which is engaging and interactive - thus motivating people to pledge and share the conservation message.

Malaysian marine turtles are in grave danger, and we humans, are their only hopes for survival. Over the past 30 years, the number of turtle nestings have dwindled by as much as 60%. Some of the reasons for this despairing reality, is the human harvesting of turtles, along with the widespread sale and consumption of their eggs.

Having previously worked with WWF-Malaysia to help market numerous environmental causes through the use of social media sharing, collaborates with WWF-Malaysia to innovate on a whole new online pledging platform.

"The internet generation is already using social media to spread the word about things they care about. Naturally, social causes such as the ones WWF-Malaysia champions, is part of that conversation on their Facebook and Twitter streams. What we aim to do, is to make it easier and more 'viral' for these people to get the word out," explains Khailee Ng, CEO of puts forward their technical expertise and collaborated with WWF-Malaysia to build and manage the online social cause widget known as 100,000 Malaysians Against Turtle Egg Consumption". This unique social widget enabled the public to easily pledge to "Live Green", and support the cause to save marine turtles. On top of that, the widget also allows users to conveniently share the message with their friends to garner more support, with the aim of reaching the target of 100,000 online pledges.

WWF-Malaysia's Brand Activation Manager, Suan Tan was asked about the importance of using social media as a promotional tool, coming from the non-profit organization standpoint:
"WWF-Malaysia has found using social media to be very effective in our efforts to reach out to people and build public environmental awareness. The cutting edge technology has enabled SAYS to build and manage this Social Cause Widget, which is engaging and interactive - thus motivating people to pledge and share the conservation message."

Suan Tan, also shared about the outcome and response towards the widget, right after it was launched online, "The rate of pledges, more than 3,500 in two-and-half weeks, is truly a mark of a successful online campaign. WWF-Malaysia sincerely thanks the SAYS team and the SAYS community for their support." believes in making a difference through Social Good on Social Media. Under the Social Good platform on their website, NGOs, non-profits or grassroots movement can get their campaign up on the site, and spread the word about their causes on the internet. The channel helps these movements and causes further, by accelerating the process of social sharing via its growing community of 380,000 users.

Khailee Ng, CEO of, was also asked to suggest to non-profits, how they can use social media more effectively,"Make your message very clear. What you're fighting for, what you want people to do, and how their actions will create real impact. We want to be able help out more of your causes, and to pioneer more powerful solutions for the NGOs who work with us in the future." is a network of crowd-curated news sites, as well as a crowd-sourced content broadcasting platform. Under its Social Good platform, they feature social causes such as WWF-Malaysia and many more. "Live Green" and help the poor marine turtles get 100,000 pledges against consumption of their eggs.

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