‘Give a Little Green’ and Donate a Dollar on Earth Day for the Student Conservation Association

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American Eagle Outfitters stores will match donations. Sign-up to win a shopping spree and other prizes

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We are pleased to be a part of celebrating Earth Day with our customers and associates in an effort to promote outstanding community service by the young people of the Student Conservation Association.

Thursday, April 22, 2010 is the 40th anniversary of Earth Day and the day that customers can visit American Eagle Outfitters stores in the U.S. to donate $1 to the Student Conservation Association’s (SCA) programs that help young people to participate in conserving the environment. On this special day, American Eagle stores will match every donation, dollar for dollar, in support of the SCA’s programs. In addition, AEO is partnering with SCA on an Earth Day sweepstakes, featuring a $500 shopping spree at American Eagle, plus other great prizes.

“We hope everyone will visit an American Eagle store next Thursday to support students across the country in their conservation efforts,” said SCA President Dale Penny. “Corporate partners like American Eagle provide important financial support as well as opportunities to reach new audiences and advance the youth conservation movement.”

“We are pleased to be a part of celebrating Earth Day with our customers and associates in an effort to promote outstanding community service by the young people of the Student Conservation Association who, by their great work, demonstrate their commitment to protecting the environment,” said Marcie Eberhart, director of the American Eagle Outfitters Foundation.

This one-day in-store Earth Day campaign for SCA will be promoted on Facebook and Twitter.

The Student Conservation Association has partnered with American Eagle since 2006 through the organization’s recruiting activities on nearly 150 college campuses and in high schools nationwide. AEO has also been the presenting sponsor of SCA’s Alternative Spring Break program, which empowers college students from across the country to take action to conserve the environment.

About the Student Conservation Association
SCA is a nationwide conservation force of college and high school students who protect and restore America's parks, forests, refuges, seashores and communities. For more than 50 years, SCA's active, hands-on practice of conservation service has helped to develop a new generation of conservation leaders, inspire lifelong stewardship, and save the planet. SCA is a non-profit headquartered in Charlestown, New Hampshire with regional offices in Washington D.C., Pittsburgh, Oakland, Boise and Seattle. For further information, visit http://www.thesca.org.

About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”) offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year old girls and guys, with 942 stores in the U.S. and Canada and online at http://www.ae.com. aerie® by american eagle offers Dormwear® and intimates collections for the AE® girl, with 139 standalone stores in the U.S. and Canada and online at http://www.aerie.com. The latest brand, 77kids by american eagle®, is available online only at http://www.77kids.com. The 77kids® brand offers “kid cool,” durable clothing and accessories for kids ages two to 10. AE.COM®, the online home of the brands of AEO, Inc., ships to more than 76 countries worldwide.

Contact:
Deirdre Fitzgerald, SCA
603.504.3263 (office)

Stephanie Oschwald,
American Eagle Outfitters, Inc.
412.432.4548

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