Scents & Feel Now Offers A Centuries Old Mix Of Fashion, Form & Function That’s Already Taken Hollywood By Storm

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Heavy-hitters from Jennifer Aniston to Oprah are flaunting their Scents & Feel foutas: A scarf, bath towel, blanket, tablecloth, beach towel and wrap in one.

Summer According to Scents and Feel

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Scents & Feel, a Miami-based company created by Jenny Haik of Robert Haik Fashion, now offers an authentic Fouta that heavy-hitters are flaunting around Hollywood.

First plucked from obscurity by Oprah as one of her “favorite things”, now movers and shakers all across Hollywood are abuzz about their authentic Scents & Feel Foutas – a multi-purpose and multi-talented hand woven Tunisian bath towel. Made of a special 100% cotton that gets softer and more absorbent with each and every wash, these artisanal yet functional works of art are made the same way today as they were over a millennium ago. As luxurious and fashionable and they are functional, the Fouta can be worn as a wrap on a chilly evening or as a two-in-one sarong and beach towel, the way Jennifer Aniston was spotted wearing it on a day at the beach during a recent trip to Mexico. Foutas are also catching on as decorative home accents too – as everything from bath towels and tablecloths to baby blankets and throws.

What’s Old Is New Again:
Hollywood has mastered the art of taking something old and making it fashionable again – just look at last season’s recycling of everything 80’s – from the big and small screen classics to big hair and leggings. The big craze of the moment, however, doesn’t go back just a few decades for inspiration – it takes its cue from a whole lot further back: to the ancestral Turkish baths of over 1,000 years ago.

Authentic Foutas Exclusively by Scents & Feel:

Only one type of Fouta is being made the same way today as it was when it was used in the ancient Turkish baths in the 11th century – and that is the authentic Scents & Feel Fouta. Now available on Amazon and HSN and at, home of the Signature Fouta towel, these Foutas are the only ones made from 100% cotton so versatile that it’s been called multi-talented.

About Scents & Feel:

Founded on the principle of organic elegance, Scents and Feel is a Miami-based company created by one of fashion’s longest lasting creative forces: Jenny Haik of Robert Haik Fashion. Known for making “Dynasty” blouses famous in the 80’s and Chalinga accessories a sensation in the 90s, Jenny has now made Scents & Feel the Home of the Authentic Fouta, which combines traditional and contemporary living with an exotic and colorful mix of 100% hand-woven textures, patterns and styles.

Check this season’s full line of Authentic Foutas by Scents & Feel at:

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Sophie Tordjman

Michele Blechner
Scents & Feel
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