Back-to-School Means Back-in-Style With Fashions From IZOD

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Leading apparel brands and retailers such as JCPenney gearing up to meet incredible dress code demand for back-to-school 2006.

Back-to-school season is quickly approaching and leading apparel brands such as IZOD are making sure that students are heading back to class in high style with top quality school uniforms in a vast array of sizes and selections. According to a recent study, nearly 25% of the nation’s schools have a uniform and dress code policy in place specifying particular colors and styles.1 This 9% increase from 2004 is a direct result of the increasing number of public schools and districts following the trend of private and parochial institutions in requiring uniforms or Approved School Wear for their students.

In keeping with its reputation of offering great value and high quality, IZOD has stepped up to the challenge by providing Approved School Wear that is stylish, comfortable and easy to care for. New from IZOD this season are fashionable and comfortable johnny-collar cotton/spandex polo shirts for girls available in an assortment of stylish colors and sizes. IZOD is also making available for the first time, stain resistant flat-front capris with two front pork-chop style pockets and two back flap pockets. Capris are available in khaki and navy and in an assortment of sizes to fit almost every need.

JCPenney and IZOD offer top quality, great value and tremendous convenience for parents this fall with uniforms that are easy-care, durable, and stain- and wrinkle-resistant. The IZOD uniform line is available in three easy ways from JCPenney: in most stores during the back-to-school season, online at http://www.jcp.com and through the JCPenney catalog, accessible 24 hours a day at 1-800-222-6161. Most schools’ dress code policies are listed at http://www.IZODed.com where parents and students can search for their school’s requirements.

Regardless of where you are, or when you want to shop, you can now find cost-effective easy solutions to nearly every dress code, uniform or spirit day requirement with styles from America’s most trusted brands in Approved School Wear at leading retailers like JCPenney.

Websites:

JCPenney Online 24/7 Uniform Shop

http://www.jcpenney.com/

IZOD / Look up dress codes

http://izoded.com/dressCodeSearch.php

1Source: Fishman & Tobin: National School Wear Database 2006

Media Contacts:

Liam Collopy            

Vice President

LCO - Levine Communications Office

1180 S. Beverly Dr. Third Floor

Los Angeles, CA 90035

T: 310.300.0950 x 232

F: 310.300.0951

http://www.LCOonline.com

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